Chaplin, Hitler et le Che “highlightés”
Leo Burnett Mumbai a eu une belle idée de génie pour vendre les surligneurs Luxor.
Qu’est-ce qu’un surligneur surligne? Ce qui est important, dans un texte, une histoire (l’histoire). Ici, en plus d’avoir des portraits connu de tous, forts et bien exécutés, le texte surligné, lu à part, devient une toute nouvelle histoire en soit. Quel travail de rédaction…
On applaudit ce travail brillant et bien fait.
On va mettre les crédits pour appuyer sur le fait.
Ad agency Leo Burnett Mumba
Kunal Mhabadi (Illustrator & Typographer)
Santosh Padhi (Typographer & Creative Director)
KV Sridhar (Creative Director)
Santosh Padhi (Art Director)
Russell Barrett (Copywriter)
Merci à Stupid Bird pour le lien
Via adland
Chaplin, Hitler and Che Highlighted
Leo Burnett Mumbai had a stroke of genius to sell Luxor highlighters.
What does a highlighter highlight? Whatever is important in a text, in a story (the story). Here, in addition to depicted the well-known portraits, and well-done at that, if you read the highlighted text by itself, it becomes a whole other story. So much drafting work…
We put our hands together for this brilliant, well-made work
And to emphasise this, we give credit where credit is due
Ad agency Leo Burnett Mumbai
Kunal Mhabadi (Illustrator & Typographer)
Santosh Padhi (Typographer & Creative Director)
KV Sridhar (Creative Director)
Santosh Padhi (Art Director)
Russell Barrett (Copywriter)
Thanks to Stupid Bird for the link.
Via adland
