Toast is a content agency
We leverage the power of factual entertainment and reality-based storytelling for the benefit of brands. We believe that the most powerful content comes from real characters and stories.
We bring value on three levels.
The strategy is at the core of content marketing. Simply producing content without a clear purpose will have no tangible effect. This strategy is developed based on your business objectives and the values of your brand. We analyze your needs, your market and your target to define the best approach to content along with performance-oriented deployment so we can build a durable and faithful audience for your brand.
Video, copy, photo, infographics production. The tactics we can leverage are numerous and will take the most appropriate form, depending on the type of audience we need to build. In a long-term context, we can also take care of the year-long content production needs of you brand (articles, business cases, video series, native advertising, social media, etc.).
We publish and follow your content, we measure it and analyze the metrics to give you a clear view on its efficiency. No matter if it resides on your own properties or if it is published through a partner (native advertising, television, etc.), we know exactly what happens with it from one end to the other of the publishing chain, right down to performance analysis.
We write about branded content.