And how are your 2009 planning meetings with your clients going?
For us at Toast, the sea seems relatively calm. But I received a call from a potential client in the financial field who kindly explained:
“We have to put the Web strategy drafting on hold, we have clients calling in tears… priorities were forced to change, and quickly.”
In other cases, the budget itself doesn’t seem to be affected, but the brief may be changing. Sales and sale projections are obviously dropping, but some prefer to keep the marketing budgets stable in order to minimise the repercussions and stimulate what can be stimulated.
In other case, the product is directly related to entertainment. When it comes to top-notch entertainment, the repercussions are felt rather quickly, the most affluent are those who were most quickly affected by the recent weeks’ plummeting.
It all depends on the product or service. The ability to communicate in times of crises is crucial and good management is essential. It’s not everyone who has clients who call in tears, but you have to be aware of the possible repercussions onto your clients and see the ball coming.
To stay within the theme, a Kleenex campaign goes from print to the streets, and boxes have been spotted around Paris.
(via Marketing Alternatif)