One of our long-time customers is launching a brand-new product (and a brand-new company at the same time). It was during a planning session with his team, after he’d explained what it was that made his product unique and distinctive, that I asked, “Would you be willing to repeat what you just told me in front of a camera?”
We had been slaving for 3-4 hours, trying to render the concept in web strategy, and he’d succeeded to explain it clearly in 3-4 minutes. (More details on that in November)
A few days later, we find ourselves shooting with director Patrick Péris who’d just found out his clip for Alexandre Désilets’s L’éphémère has been nominated in the Gala de l’ADISQ for Video of the Year. (It takes place November 2nd.)
Take a minute to watch the clip, pause to consider the (countless) number of hours spent drawing and try to guess which buildings were inspired by the sketches made from our offices looking over Ste-Catherine!
Hey Pat? You’ve got our vote!