Archives by month: January 2009

When a fire extinguisher design becomes potentially dangerous

The blogs DVICE et Swiss Miss point us towards the prototype for an all-new extinguisher : the Act Fire Extinguisher. Sigrun Vik, design student at the Oslo School of Architecture and Design is of the opinion (which is wrong, if … Read more →

[Positions filled] Let’s hire! 4 job openings right here at Toast

PLEASE NOTE THAT THESE POSITIONS HAVE NOW BEEN FILLED. It’s not every day that a firm like ours starts hiring like this. We have 4 (yes, 4!) job openings for full-time positions here in Montreal. We are looking for cadidates … Read more →

10 Years of Cultural Posters – 2 of 3

Here is the second installment of the last 10 years (the first part is here, the third here). Below is the second half of 2005 as we head on to mid-2006, year that saw the arrival of theatre in our … Read more →

10 Years of Cultural Posters – 1 of 3

In the past 10 years, Toast has worked with many partners from the documentary and theatre field. These projects gave way to many cultural posters, a bunch of which did not receive the visibility they deserved. We’ve decided to select … Read more →

A Meal for Dying

Here is a fairly entertaining video on junk food and The Heart Attack Grill, a pretty original fast-food restaurant, who seems rather proud to show off their menu, that boasts food high in fat and dangerous for your health! No … Read more →

Death of the great, admirable Shigeo Fukuda

Shigeo Fukuda (1932-2009), image giant and ‘model’ of talent, passed away last Monday. What to say… He had a magical sense of his pencils, of optical illusions, of simple yet powerful and fun images. He had such images smarts! He … Read more →

Short history of marketing in the last 50 years

Marketing methodologies have greatly changed in the past 50 years. No one is surprised by the news. But how to explain it simply and well? This video by Michael Reissinger does the job REALLY (really) well. Orginally produced for the … Read more →

Brand New’s “Different” Conclusion on Greater Montreal’s Logo

An article was recently published by the well-respected Brand New concerning the new Greater Montreal logo that was done last October. Conclusion: it is fabulous and very well-executed. It is quite the opposite from the Québécois’ view, who do not … Read more →

Are You Possessed?

p>This article is dedicated to a close friend of mine who has a lot of trouble sleeping at night, due to insomnia. That being said, let’s try to understand to causes of this sleep disorder. The brain is an extraordinary … Read more →

Thank you for 2008, let’s now tackle 2009′s projects

Let me take a couple minutes to thank all who make our work at Toast so exciting. 2008 was a big year for us on many levels. New clients, a constantly renewed confidence from existing ones and growth that shows … Read more →