Marketing methodologies have greatly changed in the past 50 years. No one is surprised by the news.
But how to explain it simply and well? This video by Michael Reissinger does the job REALLY (really) well. Orginally produced for the Scholz & Friends agency, you can watch a great execution for a simple request:
Please explain the last 50 years in marketing. Oh and please do it in les than 4 minutes.
He does a great job showing how the buying process changed, going from mass media dominance to what we know today: a certain rejection of traditional advertising.
Enjoy!