<p>Leo Burnett Mumbai had a stroke of genius to sell Luxor highlighters.</p>
<p>What does a highlighter highlight? Whatever is important in a text, in a story (the story). Here, in addition to depicted the well-known portraits, and well-done at that, if you read the highlighted text by itself, it becomes a whole other story. So much drafting work…</p>
<p>We put our hands together for this brilliant, well-made work<br />
And to emphasise this, we give credit where credit is due</p>
<p>Ad agency Leo Burnett Mumbai<br />
Kunal Mhabadi (Illustrator & Typographer)<br />
Santosh Padhi (Typographer & Creative Director)<br />
KV Sridhar (Creative Director)<br />
Santosh Padhi (Art Director)<br />
Russell Barrett (Copywriter)</p>
<p>Thanks to <a href=”http://www.myspace.com/thiswaystupidbird”>Stupid Bird</a> for the link.<br />
Via <a href=”http://adland.tv/ooh/luxor-highlighters-chaplin-hitler-and-che-press-ads-india”>adland </a></p>
