4 brands that have successfully aligned their brand image

Just as Brand image alignment bears questions related to strategy and planning, it also spawns creative and technical issues.

Fuel Your Creativity shows us here examples of 4 brands that have brilliantly succeeded in aligning their brand image:

Reggina Estate, by Jordan Jelev – an example of a graphic platform that allows for the creation of very different elements that nonetheless contain all the core components necessary to recall the primary brand.
Bahamas, by Duffy – a classic from recent years, relying heavily on powerful and memorable graphic elements.
Sparebank, by Mission Design – although corporate and traditional, it leaves room for evolution and adaptation.
Chempaq, by Muggie Ramadani Design Studio (MRDS) – In a sector not always known for leaving room to graphic creativity, we find here a well-thought platform promoting efficiency.

You can see for yourself that a well-aligned brand does not mean that all items need to be identical. Each platform comes with its own creative and technical issues. The creative challenge lies in ensuring that the brand’s respect and integrity remain intact, no matter what the contact point with people is (I’m trying hard here not to use the term “consumer”).

Take a look at this broader selection of visuals from the 4 brands at Fuel Your Creativity.