October 2010

Brand Image and Human Resources in a B2B Context

25 Oct 2010, Posted by Alexandre Gravel in Branding

When you run a B2B company, how do you go about recruiting new talents? More importantly, how do you think candidates research your company? As you can imagine, candidates will seldom—if at all—have been acquainted with your offering beforehand. In some cases, it’s simply impossible…

WebP, Google’s New Image Format

16 Oct 2010, Posted by Alexandre Gravel in Interactive, Techno, Tools

Google recently announced the release of its new image compression format, called WebP (pronounced Weppy, or wĕpˈē). Google’s primary objective is to modernise image formats on the Web as to reduce the loading time of web pages. It’s now possible to convert PNG, JPEG and…