March 2011

Spam In Your (real) Mailbox: Spot On, Montblanc!

26 Mar 2011, Posted by Alexandre Gravel in Advertising, Type

One tried and tested advertising technique, creatively speaking,  consists in transferring one medium’s traditional references to another medium. Here’s a great—and indelible— example: Darryl Hort (Humongo Agency) received a letter in the mail (the actual physical mail!). He opened the envelope only to discover a…