Toast Studio is a multiplatform production house based in Montreal.
For over 12 years, we’ve worked with content creators, producers and brand owners. We maximize the value of their entertainment properties and products by preparing them for brand extensions on multiple platforms.
Every Monday morning, we recommend one must-read article. Only one.
Archives by month: March 2011
Spam In Your (real) Mailbox: Spot On, Montblanc!
One tried and tested advertising technique, creatively speaking, consists in transferring one medium’s traditional references to another medium. Here’s a great—and indelible— example: Darryl Hort (Humongo Agency) received a letter in the mail (the actual physical mail!). He opened the … Read more
Of How Angry Birds Became a Transmedia Component
On March 22 2010, Angry Birds Rio was made available in App Stores worldwide (as the trailer so eloquently puts it). So what makes this new edition of the game so different? After all, various variations of Angry Birds already … Read more