Archives by month: April 2011

Is Your Brand “Smashable”?

The term “Smashable brand” was coined way back in 1915, when Coca-Cola asked a designer to create a bottle that would be recognizable even after it had been thrown onto a wall and smashed into pieces (I’d like to think … Read more →

Karine Charbonneau Joins Toast Studio as Digital Media Producer

Full content of  April 12 2011 press release. Montreal, April 12 2011 – Toast Studio, specialised in the creation, development and deployment of multiplatform context, is happy to welcome Karine Charbonneau (ex-TV5, TVA, Canoë, Astral Média) abord. She brings with … Read more →

The CMF, Bell Fund and Quebecor Fund will be financing a reality-web-series on their activities

Note to the reader: This announcement was published on April 1st 2011. You will have guessed it is directly linked to April Fool’s. Although we believe this project could be captivating and exciting, nothing of the sort will see the … Read more →