Author: Alexandre Gravel

The 7 rules of content marketing, by Adidas

11 Aug 2014, Posted by Alexandre Gravel in Advertising, Branding, Content, Media

For the World Cup, Adidas went with a content first approach. Here’s what they learned. The World Cup is where a lot of marketing money gets spent, with the entire world watching. Of course, not all advertisers have the means and intended reach of the…

Report: Trends in digital and TV content production

30 Jul 2014, Posted by Alexandre Gravel in Télévision

6 trends and opportunities that impact the Canadian market The CMF has an extremely talented trends team that keeps an eye on the movement and evolutions affecting content production. The beauty of this team is the fact that they bring a lot of value to…

5 Great Habits in Branded Content

23 Jun 2014, Posted by Alexandre Gravel in Advertising, Branding, Content

Branded content can be a really good thing, but it’s also not that hard to fail at it. Here are 5 habits you need to have. When a brand decides to integrate itself into a content production, old reflexes are sometimes bound to surface in…

Content is not the only important part of content marketing

16 Jun 2014, Posted by Alexandre Gravel in Content

Content consumption is the end goal. How you get there is what’s important. We talk a lot about content. What good content is, what the problem with content is, what content scored good results, etc. We don’t talk enough about how to get there. How…

The Future of TV. No More Ads.

09 Jun 2014, Posted by Alexandre Gravel in Content, Télévision

No more ads: this is essentially what Neil Hunt, chief product officer at Netflix said. The subject of this email is a bit strong, I admit. But this is what Hunt really said a couple of weeks ago. Linear TV, as we currently know it,…

Chipotle: leading the branded content field

02 Jun 2014, Posted by Alexandre Gravel in Branding, Content, Design

Chipotle gives you something to read. I guess it must have happened to you too. You enter the restaurant, for a quick bite over lunch, alone, and then you realize you have nothing to read. Well, this is what happened to author Jonathan Safran Foer…

Ian Quenneville Named General Manager

26 May 2014, Posted by Alexandre Gravel in Toast

We are proud to announce that producer and entrepreneur Ian Quenneville is named general manager. Following over a decade as producer of close to a hundred documentaries at InformAction Films as well as feature films, Ian will take the position at Toast with the intention to…

Brand storytelling and storyboarding: From Disney to Pixar

26 May 2014, Posted by Alexandre Gravel in Contenu, Design

The art of finding your story, using Disney and Pixar’s methods Storytelling is on everyone’s mind. Brands talk about it, many of them do it, consumers and viewers want it. But for a brand, how do you find your story? How do you transpose a…

Outrun: A Biotherm Homme Branded Content Series

16 May 2014, Posted by Alexandre Gravel in Branding, Content, Media, Toast, Work

Toast Studio, a branded content agency, launches “Outrun”, a series produced for Biotherm Homme (http://outrun.canoe.ca). The “Outrun” series Available in both English and French, the 20-episode series follows extreme athlete Sébastien Sasseville as he runs across Canada, from coast to coast. His itinerary will cover…