Archives pour l`auteur: Alexandre

What does “branded content” really mean?

Branded content is not a paid ad, a sponsorship or product placement. We often mention branded content in this newsletter. We show examples of it, we laud its potential. But what does the expression “branded content” really mean? Matt Doherty … Read more →

Brands becoming broadcasters, cracks in the television industry

Traditional content broadcasters are feeling the effects of these brands-as-publishers. This year, it was possible watch PGA’s Masters Tournament on CBS (and ESPN, and others). The regular broadcast, with commentators whispering the latest chip shot or the current leaderboard. The … Read more →

Content curation: how we choose the subject of our weekly newsletter

Every week, we send out our newsletter. The concept is simple: Monday, 6AM, one article to read. In short, every Monday morning, we recommend a must-read article (only one). A relevant article that can talk about branding, marketing, transmedia, management, … Read more →

Oreo and its Super Bowl Tweet: How it Happened

While half-watching the Super Bowl, my girlfriend tells me “Have you seen Oreo’s stunt on Twitter? It’s everywhere!” Indeed, after close to 15,000 retweets, this tweet from Oreo has generated a lot of buzz: Power out? No problem. twitter.com/Oreo/status/29… — … Read more →

Monétisation… comment font-ils de l’argent? 47 exemples

Quels sont les modèles d’affaires du Kindle d’Amazon, Facebook, YouTube et 44 autres marques. Le Lien Multimédia publiait une chronique sur le sujet la semaine dernière, la question est posée dans tous les 5@7 du milieu, tous se posent la … Read more →

A new platform: a tablet for children

Tabeo, a tablet for children developed by Toys’R’Us. If your products are intended for young people, you know that everything needs to be conceived and reconceived for the specific audience you’re targeting. Content is constantly adapting to its targeted public, … Read more →

What “Arrested Development”, business models and web series have in common

“Arrested Development” is back…on Netflix. Here’s what this might mean. The cult series “Arrested Development” was canceled by Fox in 2006. In Spring, 2013, it’s coming back (that’s right, 7 years later) with a new 13-episode season which will be … Read more →

Why I am Restructuring Toast

Toast was born 12 years ago, in 2000, from a desire to “make websites.” In 2004, following client requests, we broadened our offer to work in print and advertising. In 2009, we decided to add a convergence stream, integrating television … Read more →

Our Tools: Large File Transfer via WeTransfer

This post is the first of a series showing the tools we use at Toast Studio—tools that enable a design studio like ours to work in high gear. As an agency (as for many other companies), we very often have … Read more →

The Future of Logos, 20s Posters, Teens and Transmedia (#3links)

A very simply string to start the week, #3Links offers a weekly selection of interesting articles chosen among our reading lists of the lats few days.  The past and the future of famous logos Definitely this week’s best shot. Stock Logos (although not … Read more →