Advertising Archives - Toast Studio

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Study reveals branded content budgets at a new high

17 Feb 2014, Posted by Alexandre Gravel in Advertising, Contenu

Media publishers benefit the most from the rise in branded content budgets. Every year, for the past 14 years, the Custom Content Council (CCC) holds a survey that draws a fairly accurate picture of the current state of content marketing and branded content. This year,…

Cross-platform content that scores

14 Oct 2013, Posted by Alexandre Gravel in Advertising, Transmedia

And television has a substantial impact on the results. While you have been wondering how to deploy your latest campaign, television show’s marketing or brand, great talk has been going on about making sure we can measure the results. Throughout the years, there have been…

Good branded content: 3 factors, 1 goal

07 Oct 2013, Posted by Alexandre Gravel in Advertising, Branding

When creating branded content, please make it useful. Whenever we are pitching projects here at Toast and as most of them are a form of branded content these days (television, web, transmedia), I always make sure we place front and forward how this content will…