Toast Studio is a multiplatform production house based in Montreal.
For over 12 years, we’ve worked with content creators, producers and brand owners. We maximize the value of their entertainment properties and products by preparing them for brand extensions on multiple platforms.
Every Monday morning, we recommend one must-read article. Only one.
Category archives Advertising
While half-watching the Super Bowl, my girlfriend tells me “Have you seen Oreo’s stunt on Twitter? It’s everywhere!” Indeed, after close to 15,000 retweets, this tweet from Oreo has generated a lot of buzz: Power out? No problem. twitter.com/Oreo/status/29… — … Read more
A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. Future of Storytelling Expert Series: Transmedia Best Practices from Filmmaker Sean Hood In search for the future of storytelling, Latitude has … Read more
One tried and tested advertising technique, creatively speaking, consists in transferring one medium’s traditional references to another medium. Here’s a great—and indelible— example: Darryl Hort (Humongo Agency) received a letter in the mail (the actual physical mail!). He opened the … Read more
A brilliant and oh so simple alternative by WWF Germany. WWF documents are similar to PDFs, but they are non-printable. Download the WWF software, save your document in the new format and protect the environment. (via adverblog)
In many small businesses, marketing is not a department, it is not an investment, it is a chore. This creates situations where the brand image suffers. It is often dictated by the “mood of the moment” or the latest buzz. … Read more