Advertising

Consumers want branded content

25 Aug 2014, Posted by Alexandre Gravel in Advertising, Branding, Contenu

59% of adult internet users watch videos when they visit a brand’s website I’ve already talked about self-distribution when it comes to branded content. Self-distribution being when a brand publishes content on their own platforms., think of it as owned-media. When trying to reach a…

Vitaminwater gambles big with branded content #brilliantworks

18 Aug 2014, Posted by Alexandre Gravel in Advertising, Content

The brand allocates 80% of its canadian marketing budget to the #brilliantworks series. The content marketing part of the operation is mostly constituted of video clips on YouTube. The series is built around collaboration between creatives and artists, becoming the birth of projects between the…

The 7 rules of content marketing, by Adidas

11 Aug 2014, Posted by Alexandre Gravel in Advertising, Branding, Content, Media

For the World Cup, Adidas went with a content first approach. Here’s what they learned. The World Cup is where a lot of marketing money gets spent, with the entire world watching. Of course, not all advertisers have the means and intended reach of the…

5 Great Habits in Branded Content

23 Jun 2014, Posted by Alexandre Gravel in Advertising, Branding, Content

Branded content can be a really good thing, but it’s also not that hard to fail at it. Here are 5 habits you need to have. When a brand decides to integrate itself into a content production, old reflexes are sometimes bound to surface in…

Producers, and brands, must be ready to compromise

21 Apr 2014, Posted by Alexandre Gravel in Advertising, Content, Télévision

How both parties feel they have all to waste in the branded content arena. On April 5th and 6th 2014 was held the annual MIPCOM, the “deal-making event for documentary co-financing and co-production, as well as the world’s only factual content library.” In short, the…

Study reveals branded content budgets at a new high

17 Feb 2014, Posted by Alexandre Gravel in Advertising, Contenu

Media publishers benefit the most from the rise in branded content budgets. Every year, for the past 14 years, the Custom Content Council (CCC) holds a survey that draws a fairly accurate picture of the current state of content marketing and branded content. This year,…