Category archives Advertising

Best Practices in Transmedia,Some Mobile Interfaces,Your Brand’s Narrative

A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. Future of Storytelling Expert Series: Transmedia Best Practices from Filmmaker Sean Hood In search for the future of storytelling, Latitude has … Read more →

November 17, 2011 , André Farhat // Posted in Advertising, Brand Image, Interactive, Media Convergence | Tagged | Post a comment

Simple Branding is Profitable Branding

At Toast, our unofficial motto is that doing business with us should be simple. We want to establish a simple, efficient and relevant relationship. In most cases, we try to infuse this simplicity in our clients’ brand. That’s even more … Read more →

June 14, 2011 , Alexandre Gravel // Posted in Advertising, Brand Image, Design, Toast, Work | Tagged , , , , , , , , , , , , , , , , , , , , , | Post a comment

Is Your Brand “Smashable”?

The term “Smashable brand” was coined way back in 1915, when Coca-Cola asked a designer to create a bottle that would be recognizable even after it had been thrown onto a wall and smashed into pieces (I’d like to think … Read more →

April 18, 2011 , Alexandre Gravel // Posted in Advertising, Brand Image, Design, Innovation, Interactive | Tagged , , , , , , , , , , , , , , , | Post a comment

Spam In Your (real) Mailbox: Spot On, Montblanc!

One tried and tested advertising technique, creatively speaking,  consists in transferring one medium’s traditional references to another medium. Here’s a great—and indelible— example: Darryl Hort (Humongo Agency) received a letter in the mail (the actual physical mail!). He opened the … Read more →

March 26, 2011 , Alexandre Gravel // Posted in Advertising, Type | Post a comment

Of How Angry Birds Became a Transmedia Component

On March 22 2010, Angry Birds Rio was made available in App Stores worldwide (as the trailer so eloquently puts it). So what makes this new edition of the game so different? After all, various variations of Angry Birds already … Read more →

March 22, 2011 , Alexandre Gravel // Posted in Advertising, Interactive, Media Convergence, Techno | Tagged , , , , , , , , , , , , | Post a comment

.WWF: A green alternative to .PDF

A brilliant and oh so simple alternative by WWF Germany. WWF documents are similar to PDFs, but they are non-printable. Download the WWF software, save your document in the new format and protect the environment. (via adverblog)

December 8, 2010 , André Farhat // Posted in Advertising, Life, Techno, Urban | Tagged , , , | Post a comment

Small Business Marketing: Your competition is not limited to your competitors

In many small businesses, marketing is not a department, it is not an investment, it is a chore. This creates situations where the brand image suffers. It is often dictated by the “mood of the moment” or the latest buzz. … Read more →

November 17, 2010 , Alexandre Gravel // Posted in Advertising, Brand Image, Design | Tagged , , , , , | Post a comment

Do you need to rebrand? 5 examples

There was a discussion on the LinkedIn group “Brand & Communcations Management” that asked the question many marketing decision-makers are asking themselves: “Must I review my brand’s image?” We drew 5 examples from the pool. These are very real signs … Read more →

November 8, 2010 , Alexandre Gravel // Posted in Advertising, Brand Image, Design | Tagged , , , , , , , , , , , | Post a comment

New Microsoft Campaign for Windows 7: “Get a life!”

We rather enjoy Microsoft’s approach for its latest Windows 7 campaign. The concept: Our phone is so intuitive and user-friendly that you won’t have to spend a lot of time looking at it. “Less stop and stare. More glance and … Read more →

September 26, 2010 , Alexandre Gravel // Posted in Advertising, Techno, Urban | Post a comment

4 brands that have successfully aligned their brand image

Just as Brand image alignment bears questions related to strategy and planning, it also spawns creative and technical issues. Fuel Your Creativity shows us here examples of 4 brands that have brilliantly succeeded in aligning their brand image: Reggina Estate, … Read more →

March 1, 2010 , Alexandre Gravel // Posted in Advertising, Brand Image, Design | Post a comment