Category archives Advertising

Oreo and its Super Bowl Tweet: How it Happened

While half-watching the Super Bowl, my girlfriend tells me “Have you seen Oreo’s stunt on Twitter? It’s everywhere!” Indeed, after close to 15,000 retweets, this tweet from Oreo has generated a lot of buzz: Power out? No problem. twitter.com/Oreo/status/29… — … Read more →

Monétisation… comment font-ils de l’argent? 47 exemples

Quels sont les modèles d’affaires du Kindle d’Amazon, Facebook, YouTube et 44 autres marques. Le Lien Multimédia publiait une chronique sur le sujet la semaine dernière, la question est posée dans tous les 5@7 du milieu, tous se posent la … Read more →

Best Practices in Transmedia,Some Mobile Interfaces,Your Brand’s Narrative

A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. Future of Storytelling Expert Series: Transmedia Best Practices from Filmmaker Sean Hood In search for the future of storytelling, Latitude has … Read more →

Simple Branding is Profitable Branding

At Toast, our unofficial motto is that doing business with us should be simple. We want to establish a simple, efficient and relevant relationship. In most cases, we try to infuse this simplicity in our clients’ brand. That’s even more … Read more →

Is Your Brand “Smashable”?

The term “Smashable brand” was coined way back in 1915, when Coca-Cola asked a designer to create a bottle that would be recognizable even after it had been thrown onto a wall and smashed into pieces (I’d like to think … Read more →

Spam In Your (real) Mailbox: Spot On, Montblanc!

One tried and tested advertising technique, creatively speaking,  consists in transferring one medium’s traditional references to another medium. Here’s a great—and indelible— example: Darryl Hort (Humongo Agency) received a letter in the mail (the actual physical mail!). He opened the … Read more →

Of How Angry Birds Became a Transmedia Component

On March 22 2010, Angry Birds Rio was made available in App Stores worldwide (as the trailer so eloquently puts it). So what makes this new edition of the game so different? After all, various variations of Angry Birds already … Read more →

.WWF: A green alternative to .PDF

A brilliant and oh so simple alternative by WWF Germany. WWF documents are similar to PDFs, but they are non-printable. Download the WWF software, save your document in the new format and protect the environment. (via adverblog)

Small Business Marketing: Your competition is not limited to your competitors

In many small businesses, marketing is not a department, it is not an investment, it is a chore. This creates situations where the brand image suffers. It is often dictated by the “mood of the moment” or the latest buzz. … Read more →

Do you need to rebrand? 5 examples

There was a discussion on the LinkedIn group “Brand & Communcations Management” that asked the question many marketing decision-makers are asking themselves: “Must I review my brand’s image?” We drew 5 examples from the pool. These are very real signs … Read more →