Brand Image | Toast Studio, Montreal

Category archives Brand Image

What does “branded content” really mean?

Branded content is not a paid ad, a sponsorship or product placement. We often mention branded content in this newsletter. We show examples of it, we laud its potential. But what does the expression “branded content” really mean? Matt Doherty … Read more →

Porn and Innovation On Line, Prostitution and Direct Payment, Small Business Branding for Not-So-Small Businesses (#3Links)

A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. Porn Is No Longer A Leading Indicator of Web Innovation Evetybody knows that the Internet porn industry is far bigger that … Read more →

Best Practices in Transmedia,Some Mobile Interfaces,Your Brand’s Narrative

A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. Future of Storytelling Expert Series: Transmedia Best Practices from Filmmaker Sean Hood In search for the future of storytelling, Latitude has … Read more →

Ridiculous Ideas by IDEO, the Interest Graph and the New Boston Globe Website (#3liens)

A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. IDEO: Big Innovation Lives Right on the Edge of Ridiculous Ideas IDEO is well-known for its creativity and its ability to … Read more →

Simple Branding is Profitable Branding

At Toast, our unofficial motto is that doing business with us should be simple. We want to establish a simple, efficient and relevant relationship. In most cases, we try to infuse this simplicity in our clients’ brand. That’s even more … Read more →

Is Your Brand “Smashable”?

The term “Smashable brand” was coined way back in 1915, when Coca-Cola asked a designer to create a bottle that would be recognizable even after it had been thrown onto a wall and smashed into pieces (I’d like to think … Read more →

Implications and Benefits of Co-Design

Co-design is a philosophy which states that if every individual has different ideals and perspectives, then any design process must acknowledge this. But how does that fit in our approach, here at Toast? One point that matters far more than … Read more →

Small Business Marketing: Your competition is not limited to your competitors

In many small businesses, marketing is not a department, it is not an investment, it is a chore. This creates situations where the brand image suffers. It is often dictated by the “mood of the moment” or the latest buzz. … Read more →

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