Media Convergence

The future of product placement

11 Nov 2013, Posted by Alexandre Gravel in Branding, Media Convergence

Earlier integration in the creative process makes for better results. I know, you read “product placement” and you get that cringing reminder of big, bold and badly executed promotion of a product in a piece of content (film, tv, games, etc.). But can it be…

Brands becoming broadcasters, cracks in the television industry

26 Apr 2013, Posted by Alexandre Gravel in Media Convergence, Transmedia

Traditional content broadcasters are feeling the effects of these brands-as-publishers. This year, it was possible watch PGA’s Masters Tournament on CBS (and ESPN, and others). The regular broadcast, with commentators whispering the latest chip shot or the current leaderboard. The production team made choices in…

Storytelling and radio, what a mix

23 Feb 2012, Posted by Alexandre Gravel in Life, Media Convergence, Urban, Work

I’ve been listening to Vinyl Cafe, broadcasted on CBC Radio, for a long time now. Each week, Stuart McLean illustrates the power of spoken word by telling us simply–without any fuss–a story. There’s Dave, Morley, the dog, and the kids, of course, but also the…