Media Convergence Archives - Toast Studio

Media Convergence

The future of product placement

11 Nov 2013, Posted by Alexandre Gravel in Branding, Media Convergence

Earlier integration in the creative process makes for better results. I know, you read “product placement” and you get that cringing reminder of big, bold and badly executed promotion of a product in a piece of content (film, tv, games, etc.). But can it be…

Storytelling and radio, what a mix

23 Feb 2012, Posted by Alexandre Gravel in Life, Media Convergence, Urban, Work

I’ve been listening to Vinyl Cafe, broadcasted on CBC Radio, for a long time now. Each week, Stuart McLean illustrates the power of spoken word by telling us simply–without any fuss–a story. There’s Dave, Morley, the dog, and the kids, of course, but also the…