Toast Studio is a multiplatform production house based in Montreal.
We’ve been creating, developing and deploying brands in a multiplatform context for over 10 years. Our works is oriented around three axes: branding, convergence and transmedia.
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Category archives Media Convergence
The Future of Logos, 20s Posters, Teens and Transmedia (#3links)
A very simply string to start the week, #3Links offers a weekly selection of interesting articles chosen among our reading lists of the lats few days. The past and the future of famous logos Definitely this week’s best shot. Stock Logos (although not … Read more
Storytelling and radio, what a mix
I’ve been listening to Vinyl Cafe, broadcasted on CBC Radio, for a long time now. Each week, Stuart McLean illustrates the power of spoken word by telling us simply–without any fuss–a story. There’s Dave, Morley, the dog, and the kids, … Read more
Our Selection: 9 Infographics of the TV Industry
Apparently, to be “in”, you need to publish infographics. These days, we do put some in our projects (when relevant, of course), and our A.D. Lionel is the first one to sell their merits when it comes to understanding complex … Read more
December 1, 2011 //
Posted in Interactive, Life, Media Convergence, Social web, Urban
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Gauging Transmedia Potential, Juiceboxes, and Google Street on Rails (#3Links)
A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. Platform Potency: Maximizing Transmedia Impact Not all stories have the potential to become a transmedia success. In that sense, capacity does … Read more
Best Practices in Transmedia,Some Mobile Interfaces,Your Brand’s Narrative
A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. Future of Storytelling Expert Series: Transmedia Best Practices from Filmmaker Sean Hood In search for the future of storytelling, Latitude has … Read more
November 17, 2011 //
Posted in Advertising, Brand Image, Interactive, Media Convergence
Tagged Brand Image
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CMF Projects Going from the Experimental to the Convergent Stream? Seeing is believing.
Caution: This post might seem somewhat daunting or dull, as it clarifies a very specific funding issue. You have been warned. One key aspect to consider when assessing a potential project under the CMF Experimental Stream is the nature of … Read more
The IPF Announces 15 Funded Projects for 2011
In June, the IPF (Independant Production Fund) unveiled a list of 15 projects that will receive funding in 2011 (official press release, PDF). Of the some 160 applications received, and of the 30 that were then short-listed, 15 were finally … Read more
The CMF, Bell Fund and Quebecor Fund will be financing a reality-web-series on their activities
Note to the reader: This announcement was published on April 1st 2011. You will have guessed it is directly linked to April Fool’s. Although we believe this project could be captivating and exciting, nothing of the sort will see the … Read more
April 1, 2011 //
Posted in Media Convergence, Toast, Work
Tagged Alexandre Gravel, android, April fool's, ARG, Augmented Reality, Bell Fund, Books, Budget, Canada Media Fund, CMF, Convergent Stream, Experimental Stream, Facebook, Funding, iPhone, Karine Charbonneau, producers, QR code, Quebecor Fund, Storytelling, Transmédia
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Of How Angry Birds Became a Transmedia Component
On March 22 2010, Angry Birds Rio was made available in App Stores worldwide (as the trailer so eloquently puts it). So what makes this new edition of the game so different? After all, various variations of Angry Birds already … Read more
March 22, 2011 //
Posted in Advertising, Interactive, Media Convergence, Techno
Tagged amazon, android, Angry Birds, Angry Birds Rio, app store, Convergence, game, gaming, Gina Desjardins, iPhone, Rio, Transmedia, Transmythology
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Web Series funding: the Industry Needs More Means
On February 1st, the Independant Production Fund (IPF) released the first year review of its web series funding program. At the announcement held at INIS, fund recipients and broadcasters alike spoke of what went well and not so well with … Read more