Toast Studio is a multiplatform production house based in Montreal.
We’ve been creating, developing and deploying brands in a multiplatform context for over 10 years. Our works is oriented around three axes: branding, convergence and transmedia.
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Category archives Innovation
Porn and Innovation On Line, Prostitution and Direct Payment, Small Business Branding for Not-So-Small Businesses (#3Links)
A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. Porn Is No Longer A Leading Indicator of Web Innovation Evetybody knows that the Internet porn industry is far bigger that … Read more
December 15, 2011 //
Posted in Brand Image, Design, Innovation, Interactive, Techno, Urban, Voyeur
Tagged #3Links, Branding
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Ridiculous Ideas by IDEO, the Interest Graph and the New Boston Globe Website (#3liens)
A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. IDEO: Big Innovation Lives Right on the Edge of Ridiculous Ideas IDEO is well-known for its creativity and its ability to … Read more
September 21, 2011 //
Posted in Brand Image, Design, Innovation, Interactive
Tagged Creativity, Design
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Implications and Benefits of Co-Design
Co-design is a philosophy which states that if every individual has different ideals and perspectives, then any design process must acknowledge this. But how does that fit in our approach, here at Toast? One point that matters far more than … Read more
January 23, 2011 //
Posted in Brand Image, Design, Innovation, Toast
Tagged Africa, Brand image alignment, Budget, Client, Clients, co-design, co-design-client, contributors, customer co-design, Innovation, knowledge transfer, lady gaga, marketing, process, strategy, tactics, thinkpublic, Toast
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Bigger Budget = More Innovation and Creativity? Not so fast…
Michael Schrage of the Harvard Business Review on the Connection between budget and innovation. When advising project teams frustrated by their seeming inability to deliver promised innovation or creativity to key customers, one provocative recommendation almost always produces positive results: … Read more
Defining innovation
In a recent post on the innovator’s perception, Ellen Di Resta highlights the importance of accurately reading an individual and the way they see the world before assessing their ability to innovate. What I do know now is that when … Read more