Innovation Archives - Toast Studio

Innovation

A new platform: a tablet for children

18 Sep 2012, Posted by Alexandre Gravel in Innovation, Interactive, Techno, Transmedia

Tabeo, a tablet for children developed by Toys’R’Us. If your products are intended for young people, you know that everything needs to be conceived and reconceived for the specific audience you’re targeting. Content is constantly adapting to its targeted public, but what about now when…

A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. Porn Is No Longer A Leading Indicator of Web Innovation Evetybody knows that the Internet porn industry is far bigger that we think. For “ages”, the…

Implications and Benefits of Co-Design

23 Jan 2011, Posted by Alexandre Gravel in Branding, Design, Innovation, Toast

Co-design is a philosophy which states that if every individual has different ideals and perspectives, then any design process must acknowledge this. But how does that fit in our approach, here at Toast? One point that matters far more than any other is the client’s…

Michael Schrage of the Harvard Business Review on the Connection between budget and innovation. When advising project teams frustrated by their seeming inability to deliver promised innovation or creativity to key customers, one provocative recommendation almost always produces positive results: Cut whatever’s left of the…

Defining innovation

22 Jun 2010, Posted by Alexandre Gravel in Innovation, Life

In a recent post on the innovator’s perception, Ellen Di Resta highlights the importance of accurately reading an individual and the way they see the world before assessing their ability to innovate. What I do know now is that when you are assessing someone’s ability…