Category archives Innovation

Monétisation… comment font-ils de l’argent? 47 exemples

Quels sont les modèles d’affaires du Kindle d’Amazon, Facebook, YouTube et 44 autres marques. Le Lien Multimédia publiait une chronique sur le sujet la semaine dernière, la question est posée dans tous les 5@7 du milieu, tous se posent la … Read more →

A new platform: a tablet for children

Tabeo, a tablet for children developed by Toys’R’Us. If your products are intended for young people, you know that everything needs to be conceived and reconceived for the specific audience you’re targeting. Content is constantly adapting to its targeted public, … Read more →

Porn and Innovation On Line, Prostitution and Direct Payment, Small Business Branding for Not-So-Small Businesses (#3Links)

A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. Porn Is No Longer A Leading Indicator of Web Innovation Evetybody knows that the Internet porn industry is far bigger that … Read more →

Ridiculous Ideas by IDEO, the Interest Graph and the New Boston Globe Website (#3liens)

A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. IDEO: Big Innovation Lives Right on the Edge of Ridiculous Ideas IDEO is well-known for its creativity and its ability to … Read more →

Is Your Brand “Smashable”?

The term “Smashable brand” was coined way back in 1915, when Coca-Cola asked a designer to create a bottle that would be recognizable even after it had been thrown onto a wall and smashed into pieces (I’d like to think … Read more →

Implications and Benefits of Co-Design

Co-design is a philosophy which states that if every individual has different ideals and perspectives, then any design process must acknowledge this. But how does that fit in our approach, here at Toast? One point that matters far more than … Read more →

Bigger Budget = More Innovation and Creativity? Not so fast…

Michael Schrage of the Harvard Business Review on the Connection between budget and innovation. When advising project teams frustrated by their seeming inability to deliver promised innovation or creativity to key customers, one provocative recommendation almost always produces positive results: … Read more →

Defining innovation

In a recent post on the innovator’s perception, Ellen Di Resta highlights the importance of accurately reading an individual and the way they see the world before assessing their ability to innovate. What I do know now is that when … Read more →