Interactive

What is the ideal length for online video?

28 Apr 2014, Posted by Alexandre Gravel in Content, Contenu, Interactive, Social web

How many characters? Words? Minutes? Statistics tell all for online content. I have yet to analyze how many words, paragraphs, characters I have averaged in the past two years doing this newsletter, it’s something I’d be curious to do. I’ll add it to my ever-growing…

Buzzfeed’s content psychology: Fast and slow

31 Mar 2014, Posted by Alexandre Gravel in Branding, Content, Interactive

Psychology is not only winning clicks, it is also winning engagement. Getting new content produced is fairly easy. Getting it viewed is quite something else. I’ve been writing this for some time now, but “Utility & Reach” is our motto at Toast. Utility is about…

Oreo and its Super Bowl Tweet: How it Happened

04 Feb 2013, Posted by Alexandre Gravel in Advertising, Interactive

While half-watching the Super Bowl, my girlfriend tells me “Have you seen Oreo’s stunt on Twitter? It’s everywhere!” Indeed, after close to 15,000 retweets, this tweet from Oreo has generated a lot of buzz: Power out? No problem. twitter.com/Oreo/status/29… — Oreo Cookie (@Oreo) February 4,…

A new platform: a tablet for children

18 Sep 2012, Posted by Alexandre Gravel in Innovation, Interactive, Techno, Transmedia

Tabeo, a tablet for children developed by Toys’R’Us. If your products are intended for young people, you know that everything needs to be conceived and reconceived for the specific audience you’re targeting. Content is constantly adapting to its targeted public, but what about now when…

Porn and Innovation On Line, Prostitution and Direct Payment, Small Business Branding for Not-So-Small Businesses (#3Links)

15 Dec 2011, Posted by Alexandre Gravel in Branding, Design, Innovation, Interactive, Techno, Urban, Voyeur

A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. Porn Is No Longer A Leading Indicator of Web Innovation Evetybody knows that the Internet porn industry is far bigger that we think. For “ages”, the…