Toast Studio is a multiplatform production house based in Montreal.
We’ve been creating, developing and deploying brands in a multiplatform context for over 10 years. Our works is oriented around three axes: branding, convergence and transmedia.
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Category archives Interactive
Porn and Innovation On Line, Prostitution and Direct Payment, Small Business Branding for Not-So-Small Businesses (#3Links)
A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. Porn Is No Longer A Leading Indicator of Web Innovation Evetybody knows that the Internet porn industry is far bigger that … Read more
December 15, 2011 //
Posted in Brand Image, Design, Innovation, Interactive, Techno, Urban, Voyeur
Tagged #3Links, Branding
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Our Selection: 9 Infographics of the TV Industry
Apparently, to be “in”, you need to publish infographics. These days, we do put some in our projects (when relevant, of course), and our A.D. Lionel is the first one to sell their merits when it comes to understanding complex … Read more
December 1, 2011 //
Posted in Interactive, Life, Media Convergence, Social web, Urban
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Prohibition, Mario in the Metro, and Levi’s Loses its Name (#3Links)
A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. How PBS used GetGlue to promote Ken Burns’ “Prohibition” Nieman Journalism Lab, which I only discovered recently, always offers great content … Read more
November 28, 2011 //
Posted in Art, Brand Image, Design, Interactive, Social web, Urban
Tagged Brand Image, Branding
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Best Practices in Transmedia,Some Mobile Interfaces,Your Brand’s Narrative
A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. Future of Storytelling Expert Series: Transmedia Best Practices from Filmmaker Sean Hood In search for the future of storytelling, Latitude has … Read more
November 17, 2011 //
Posted in Advertising, Brand Image, Interactive, Media Convergence
Tagged Brand Image
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[position filled] Job Offer: PHP/Drupal Developer <? echo “Chief Geek”; ?>
PLEASE NOTE THAT THIS POSITION HAS NOW BEEN FILLED. We are on the look-out for a chief geek, a PHP/Drupal developer to join our team. Are you the ideal candidate? Do you know someone who is? If you want to … Read more
Ridiculous Ideas by IDEO, the Interest Graph and the New Boston Globe Website (#3liens)
A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. IDEO: Big Innovation Lives Right on the Edge of Ridiculous Ideas IDEO is well-known for its creativity and its ability to … Read more
September 21, 2011 //
Posted in Brand Image, Design, Innovation, Interactive
Tagged Creativity, Design
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CMF Projects Going from the Experimental to the Convergent Stream? Seeing is believing.
Caution: This post might seem somewhat daunting or dull, as it clarifies a very specific funding issue. You have been warned. One key aspect to consider when assessing a potential project under the CMF Experimental Stream is the nature of … Read more
Of How Angry Birds Became a Transmedia Component
On March 22 2010, Angry Birds Rio was made available in App Stores worldwide (as the trailer so eloquently puts it). So what makes this new edition of the game so different? After all, various variations of Angry Birds already … Read more
March 22, 2011 //
Posted in Advertising, Interactive, Media Convergence, Techno
Tagged amazon, android, Angry Birds, Angry Birds Rio, app store, Convergence, game, gaming, Gina Desjardins, iPhone, Rio, Transmedia, Transmythology
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Bell Fund: 9 New Development Application Deadlines
In December, the Bell Fund announced a major change in its Development deadlines. Starting February 2011, it will be possible to submit development projects each month. The deadline will be every 1st of the month (or the next business day), … Read more