Toast Studio is a multiplatform production house based in Montreal.
For over 12 years, we’ve worked with content creators, producers and brand owners. We maximize the value of their entertainment properties and products by preparing them for brand extensions on multiple platforms.
Every Monday morning, we recommend one must-read article. Only one.
Category archives Interactive
Oreo and its Super Bowl Tweet: How it Happened
While half-watching the Super Bowl, my girlfriend tells me “Have you seen Oreo’s stunt on Twitter? It’s everywhere!” Indeed, after close to 15,000 retweets, this tweet from Oreo has generated a lot of buzz: Power out? No problem. twitter.com/Oreo/status/29… — … Read more
A new platform: a tablet for children
Tabeo, a tablet for children developed by Toys’R’Us. If your products are intended for young people, you know that everything needs to be conceived and reconceived for the specific audience you’re targeting. Content is constantly adapting to its targeted public, … Read more
What “Arrested Development”, business models and web series have in common
“Arrested Development” is back…on Netflix. Here’s what this might mean. The cult series “Arrested Development” was canceled by Fox in 2006. In Spring, 2013, it’s coming back (that’s right, 7 years later) with a new 13-episode season which will be … Read more
Porn and Innovation On Line, Prostitution and Direct Payment, Small Business Branding for Not-So-Small Businesses (#3Links)
A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. Porn Is No Longer A Leading Indicator of Web Innovation Evetybody knows that the Internet porn industry is far bigger that … Read more
Our Selection: 9 Infographics of the TV Industry
Apparently, to be “in”, you need to publish infographics. These days, we do put some in our projects (when relevant, of course), and our A.D. Lionel is the first one to sell their merits when it comes to understanding complex … Read more
Prohibition, Mario in the Metro, and Levi’s Loses its Name (#3Links)
A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. How PBS used GetGlue to promote Ken Burns’ “Prohibition” Nieman Journalism Lab, which I only discovered recently, always offers great content … Read more
Best Practices in Transmedia,Some Mobile Interfaces,Your Brand’s Narrative
A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. Future of Storytelling Expert Series: Transmedia Best Practices from Filmmaker Sean Hood In search for the future of storytelling, Latitude has … Read more
[position filled] Job Offer: PHP/Drupal Developer <? echo “Chief Geek”; ?>
PLEASE NOTE THAT THIS POSITION HAS NOW BEEN FILLED. We are on the look-out for a chief geek, a PHP/Drupal developer to join our team. Are you the ideal candidate? Do you know someone who is? If you want to … Read more
Ridiculous Ideas by IDEO, the Interest Graph and the New Boston Globe Website (#3liens)
A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. IDEO: Big Innovation Lives Right on the Edge of Ridiculous Ideas IDEO is well-known for its creativity and its ability to … Read more
CMF Projects Going from the Experimental to the Convergent Stream? Seeing is believing.
Caution: This post might seem somewhat daunting or dull, as it clarifies a very specific funding issue. You have been warned. One key aspect to consider when assessing a potential project under the CMF Experimental Stream is the nature of … Read more