Category archives Life

Storytelling and radio, what a mix

I’ve been listening to Vinyl Cafe, broadcasted on CBC Radio, for a long time now. Each week, Stuart McLean illustrates the power of spoken word by telling us simply–without any fuss–a story. There’s Dave, Morley, the dog, and the kids, … Read more →

Our Selection: 9 Infographics of the TV Industry

Apparently, to be “in”, you need to publish infographics. These days, we do put some in our projects (when relevant, of course), and our A.D. Lionel is the first one to sell their merits when it comes to understanding complex … Read more →

Gauging Transmedia Potential, Juiceboxes, and Google Street on Rails (#3Links)

A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. Platform Potency: Maximizing Transmedia Impact Not all stories have the potential to become a transmedia success. In that sense, capacity does … Read more →

Movember 2010 post-mortem: How We Raised Over $3,000

If you know Toast well or well enough, you certainly have heard of Movember throughout the month of November (We particularly pushed the subject on our Facebook page). We are especially proud of the sum we raised during our first … Read more →

.WWF: A green alternative to .PDF

A brilliant and oh so simple alternative by WWF Germany. WWF documents are similar to PDFs, but they are non-printable. Download the WWF software, save your document in the new format and protect the environment. (via adverblog)

“Google before you tweet” is the new “Think before you speak”

There are things in life that require no explanation. (via we love typography)

Sharpie rewrites itself with the « Liquid Pencil »

Just so to prove that you have to keep going back to the drawing board to stay ahead of the pack, even when you have your market share. Sharpie, everybody knows, right. Their felt tips are so convenient, available in … Read more →

Defining innovation

In a recent post on the innovator’s perception, Ellen Di Resta highlights the importance of accurately reading an individual and the way they see the world before assessing their ability to innovate. What I do know now is that when … Read more →

iPhone4 + Community of Deaf People = Excitement

Apple announced the launch of the iPhone 4 today (July in Canada). Obviosuly, it creates great excitement in the tech community (guilty as charged, being a consummate early adopter*). I do, however, think that one community—one who overal rarely gets … Read more →

Collective unconscious

Funny how some images have such a strong identity that they are forever related to a style, a mood, an era. It’s what is referred to as connotation, which is the very essence of communication. Images by Eyke Volkmer