Category archives Social web

The Future of Logos, 20s Posters, Teens and Transmedia (#3links)

A very simply string to start the week, #3Links offers a weekly selection of interesting articles chosen among our reading lists of the lats few days.  The past and the future of famous logos Definitely this week’s best shot. Stock Logos (although not … Read more →

February 27, 2012 , André Farhat // Posted in Brand Image, Design, Media Convergence, Social web | Post a comment

Our Selection: 9 Infographics of the TV Industry

Apparently, to be “in”, you need to publish infographics. These days, we do put some in our projects (when relevant, of course), and our A.D. Lionel is the first one to sell their merits when it comes to understanding complex … Read more →

December 1, 2011 , André Farhat // Posted in Interactive, Life, Media Convergence, Social web, Urban | Post a comment

Prohibition, Mario in the Metro, and Levi’s Loses its Name (#3Links)

A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. How PBS used GetGlue to promote Ken Burns’ “Prohibition”  Nieman Journalism Lab, which I only discovered recently, always offers great content … Read more →

November 28, 2011 , André Farhat // Posted in Art, Brand Image, Design, Interactive, Social web, Urban | Tagged , | Post a comment

“Google before you tweet” is the new “Think before you speak”

There are things in life that require no explanation. (via we love typography)

October 4, 2010 , Alexandre Gravel // Posted in Art, Design, Interactive, Life, Social web, Type, Urban | Post a comment

FACEBOOK LAUNCHES FACEBOOK PLACES. THEIR ANGLE: « STORYTELLING ».

On the evening of August 18th, Facebook launched its new geo tagging service, Facebook Places. This “check-in” service is a cheap facsimile of what Foursquare, Gowalla and others have already done. However, with its ocean of users (500 million to … Read more →

August 19, 2010 , Alexandre Gravel // Posted in Interactive, Social web | Post a comment

Evolution of the Web: from 1.0 to 4.0

We know we are currently in the Web 2.0 era. But what’s next? Here’s the short story. 1.0 The Web (original) – Connects information 2.0 The Social Web – Connects people 3.0 The Semantic Web – Connects knowledge 4.0 The … Read more →

June 10, 2010 , Alexandre Gravel // Posted in Interactive, Social web, Toast | 2 Comments

A First in Nunavik for Toast!

We briefly mentioned this new gig in a recent post, but here are all the details on our contract with the Avataq Cultural Institute. An exciting project on Nunavik that is both a content-related challenge and a technological one. We … Read more →

May 14, 2009 , Alexandre Gravel // Posted in Interactive, Social web, Techno | Tagged , , , , , , | Post a comment

Your avatar is important … it’s your packaging

More and more, our avatars or profile pictures are becoming our seal, our signature and changing it has a greater impact than previously thought. The stream of people I follow on Twitter (I can be found here) often have me … Read more →

May 8, 2009 , Alexandre Gravel // Posted in Interactive, Social web, Techno | Post a comment

Adapt or disappear, innovation in the newspaper industry

History has shown us time and time again that in order to survive, you must be able to adapt yourself or risk disappearing. Above all, developing an adaptation strategy is to be creative. It is interesting to note the newspaper … Read more →

March 21, 2009 , Alexandre Gravel // Posted in Advertising, Life, Social web, Urban | Post a comment

Good days ahead for social platforms

In 2007, internet users spent 15.3 hours/week online (contrary to 9.1 hours in 2001). How do they spend their time? A study conducted by Nielsen shows that internet users spend 10% of their time online connecting on social networks like … Read more →

March 17, 2009 , Alexandre Gravel // Posted in Interactive, Social web | Post a comment