Toast Studio is a multiplatform production house based in Montreal.
We’ve been creating, developing and deploying brands in a multiplatform context for over 10 years. Our works is oriented around three axes: branding, convergence and transmedia.
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Category archives Type
Spam In Your (real) Mailbox: Spot On, Montblanc!
One tried and tested advertising technique, creatively speaking, consists in transferring one medium’s traditional references to another medium. Here’s a great—and indelible— example: Darryl Hort (Humongo Agency) received a letter in the mail (the actual physical mail!). He opened the … Read more
PROJECT Magazine on the iPad: a Mess Jammed With Potential
PROJECT magazine (launched by Richard Branson on November 30th) shows what the future of magazines on tablet PCs could be. They have indeed successfully created an interesting mix of video/slideshow/rich content and static text. After playing around with the application, … Read more
December 6, 2010 //
Posted in Design, Interactive, Type, Urban
Tagged Interactivity, iPad, Magazine, Project Magazine, Reading, Richard Branson
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“Google before you tweet” is the new “Think before you speak”
There are things in life that require no explanation. (via we love typography)
Typekit, First Impressions from an Art Director
TypeKit just came out. It’s a lovely tool, a simpler alternative to sIFR (and others such as Cufon). It aims to make every art director happy, by allowing them to use a font other those dictated by web standards. Everything … Read more
Movie Titles
Here’s an interesting website: http://www.annyas.com/screenshots/ It’s a collection of movie title stills. Here is a small selection. (I have a soft spot for westerns.) Via: SwissMiss
LetterPress
<p>It is good to know that our trade of communicators isn’t losing its history or its know-how!</p> <p>Ink, metal and wood; arms, a good eye and the love for a job well done!</p> <p><a href=”http://vimeo.com/2170116″>Letterpress Poster Printing</a> from <a href=”http://vimeo.com/niceredshorts”>Joshua … Read more
Selling is beautiful! 2 letter painters from Honest Ed’s
An article from the Torontoist about two letter painters working at Honest Ed’s in Toronto. Andy Warhol used to say that department stores were the new museums — these two employees prove him right! I would buy the price signs … Read more
Ping Pong Typo
To celebrate the launch of the HypeForType foundry, here’s an old game with new clothes. This is Atari-style ping pong with letters (H and Y) — TypePong, they call it. There are three 50$ vouchers to win and spend at … Read more
Beyond Reality : an Organic Font
What I like about photography is that it teaches us to look beyond what we see. When I stumble upon this type of work, I figure that some people have magic eyes.