Type

Spam In Your (real) Mailbox: Spot On, Montblanc!

26 Mar 2011, Posted by Alexandre Gravel in Advertising, Type

One tried and tested advertising technique, creatively speaking,  consists in transferring one medium’s traditional references to another medium. Here’s a great—and indelible— example: Darryl Hort (Humongo Agency) received a letter in the mail (the actual physical mail!). He opened the envelope only to discover a…

PROJECT Magazine on the iPad: a Mess Jammed With Potential

06 Dec 2010, Posted by Alexandre Gravel in Design, Interactive, Type, Urban

PROJECT magazine (launched by Richard Branson on November 30th) shows what the future of magazines on tablet PCs could be. They have indeed successfully created an interesting mix of video/slideshow/rich content and static text. After playing around with the application, my first thought was that…

Knowing if your client needs a symbol or a wordmark

03 Nov 2010, Posted by Alexandre Gravel in Branding, Design, Type

A wordmark refers to a logo that emphasizes a company or product name (IBM, Coca-Cola, Google) as opposed to a graphic symbol (Nike, Red Cross, New York Yankees) to represent it. In a recent interview, Sagi Haviv (partner and designer at Chermayeff & Geismar in…

Typekit, First Impressions from an Art Director

16 Nov 2009, Posted by Lionel Michée in Interactive, Tools, Type

TypeKit just came out. It’s a lovely tool, a simpler alternative to sIFR (and others such as Cufon). It aims to make every art director happy, by allowing them to use a font other those dictated by web standards. Everything looks good; we tell ourselves…

Movie Titles

30 Jul 2009, Posted by Lionel Michée in Design, Type

Here’s an interesting website: http://www.annyas.com/screenshots/ It’s a collection of movie title stills. Here is a small selection. (I have a soft spot for westerns.) Via: SwissMiss

LetterPress

28 Apr 2009, Posted by Lionel Michée in Art, Tools, Type

<p>It is good to know that our trade of communicators isn’t losing its history or its know-how!</p> <p>Ink, metal and wood; arms, a good eye and the love for a job well done!</p> <p><a href=”http://vimeo.com/2170116″>Letterpress Poster Printing</a> from <a href=”http://vimeo.com/niceredshorts”>Joshua Gerken</a> on <a href=”http://vimeo.com”>Vimeo</a>.</p> <p>Via…

Selling is beautiful! 2 letter painters from Honest Ed’s

06 Apr 2009, Posted by Lionel Michée in Advertising, Art, Type

An article from the Torontoist about two letter painters working at Honest Ed’s in Toronto. Andy Warhol used to say that department stores were the new museums — these two employees prove him right! I would buy the price signs as much as the products…

Ping Pong Typo

01 Apr 2009, Posted by Annabelle Fiset in Type

To celebrate the launch of the HypeForType foundry, here’s an old game with new clothes. This is Atari-style ping pong with letters (H and Y) — TypePong, they call it. There are three 50$ vouchers to win and spend at HypeForType when their virtual doors…

Beyond Reality : an Organic Font

30 Mar 2009, Posted by Julie Dufour in Type, Urban

What I like about photography is that it teaches us to look beyond what we see. When I stumble upon this type of work, I figure that some people have magic eyes.