Category archives Urban

Storytelling and radio, what a mix

I’ve been listening to Vinyl Cafe, broadcasted on CBC Radio, for a long time now. Each week, Stuart McLean illustrates the power of spoken word by telling us simply–without any fuss–a story. There’s Dave, Morley, the dog, and the kids, … Read more →

February 23, 2012 , André Farhat // Posted in Life, Media Convergence, Urban, Work | Post a comment

Porn and Innovation On Line, Prostitution and Direct Payment, Small Business Branding for Not-So-Small Businesses (#3Links)

A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. Porn Is No Longer A Leading Indicator of Web Innovation Evetybody knows that the Internet porn industry is far bigger that … Read more →

December 15, 2011 , André Farhat // Posted in Brand Image, Design, Innovation, Interactive, Techno, Urban, Voyeur | Tagged , | Post a comment

Our Selection: 9 Infographics of the TV Industry

Apparently, to be “in”, you need to publish infographics. These days, we do put some in our projects (when relevant, of course), and our A.D. Lionel is the first one to sell their merits when it comes to understanding complex … Read more →

December 1, 2011 , André Farhat // Posted in Interactive, Life, Media Convergence, Social web, Urban | Post a comment

Prohibition, Mario in the Metro, and Levi’s Loses its Name (#3Links)

A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. How PBS used GetGlue to promote Ken Burns’ “Prohibition”  Nieman Journalism Lab, which I only discovered recently, always offers great content … Read more →

November 28, 2011 , André Farhat // Posted in Art, Brand Image, Design, Interactive, Social web, Urban | Tagged , | Post a comment

Gauging Transmedia Potential, Juiceboxes, and Google Street on Rails (#3Links)

A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days. Platform Potency: Maximizing Transmedia Impact Not all stories have the potential to become a transmedia success. In that sense, capacity does … Read more →

November 24, 2011 , André Farhat // Posted in Life, Media Convergence, Urban | Post a comment

Movember 2010 post-mortem: How We Raised Over $3,000

If you know Toast well or well enough, you certainly have heard of Movember throughout the month of November (We particularly pushed the subject on our Facebook page). We are especially proud of the sum we raised during our first … Read more →

December 13, 2010 , Alexandre Gravel // Posted in Life, Toast, Urban | Tagged , , , , , , | 2 Comments

.WWF: A green alternative to .PDF

A brilliant and oh so simple alternative by WWF Germany. WWF documents are similar to PDFs, but they are non-printable. Download the WWF software, save your document in the new format and protect the environment. (via adverblog)

December 8, 2010 , André Farhat // Posted in Advertising, Life, Techno, Urban | Tagged , , , | Post a comment

PROJECT Magazine on the iPad: a Mess Jammed With Potential

PROJECT magazine (launched by Richard Branson on November 30th) shows what the future of magazines on tablet PCs could be. They have indeed successfully created an interesting mix of video/slideshow/rich content and static text. After playing around with the application, … Read more →

December 6, 2010 , Lionel Michée // Posted in Design, Interactive, Type, Urban | Tagged , , , , , | Post a comment

Movember: Make a donation, get a t-shirt!

We’ve talked about it here, Toast is getting involved with Movember during the entire month o’ November. To follow our progress, we also recommend you follow us on Facebook. This week, we are launching a  new exclusive line of t-shirts … Read more →

November 8, 2010 , Alexandre Gravel // Posted in Toast, Urban | Post a comment

RUN WALK STOP

I’m starting a line of sneakers!

October 6, 2010 , Lionel Michée // Posted in Art, Urban | Post a comment