Category archives Work

Content curation: how we choose the subject of our weekly newsletter

Every week, we send out our newsletter. The concept is simple: Monday, 6AM, one article to read. In short, every Monday morning, we recommend a must-read article (only one). A relevant article that can talk about branding, marketing, transmedia, management, … Read more →

Storytelling and radio, what a mix

I’ve been listening to Vinyl Cafe, broadcasted on CBC Radio, for a long time now. Each week, Stuart McLean illustrates the power of spoken word by telling us simply–without any fuss–a story. There’s Dave, Morley, the dog, and the kids, … Read more →

Simple Branding is Profitable Branding

At Toast, our unofficial motto is that doing business with us should be simple. We want to establish a simple, efficient and relevant relationship. In most cases, we try to infuse this simplicity in our clients’ brand. That’s even more … Read more →

Karine Charbonneau Joins Toast Studio as Digital Media Producer

Full content of  April 12 2011 press release. Montreal, April 12 2011 – Toast Studio, specialised in the creation, development and deployment of multiplatform context, is happy to welcome Karine Charbonneau (ex-TV5, TVA, Canoë, Astral Média) abord. She brings with … Read more →

The CMF, Bell Fund and Quebecor Fund will be financing a reality-web-series on their activities

Note to the reader: This announcement was published on April 1st 2011. You will have guessed it is directly linked to April Fool’s. Although we believe this project could be captivating and exciting, nothing of the sort will see the … Read more →

A New Production Offering at Toast: Digital Media Convergence

We have just launched a brand new website that puts forward a production offering we are adding to our services. Toast has sprung from the world of cinema and television, and we’ve been waiting a long time to actively get … Read more →

iPhone4 + Community of Deaf People = Excitement

Apple announced the launch of the iPhone 4 today (July in Canada). Obviosuly, it creates great excitement in the tech community (guilty as charged, being a consummate early adopter*). I do, however, think that one community—one who overal rarely gets … Read more →

Gratien Gélinas, 100 years and one more poster.

Monday evening, December 14th, was the premiere of Gratien Gélinas un géant aux pieds d’argile, a documentary on Quebec theatre icon Gratien Gélinas,directed by the son of the French Canadian stage actor and produced by InformAction Films. The premiere took … Read more →

Toast displays at the RIDM

Tonight, premiering at RIDM, is Small Wonders , the beautiful and touching documentary by Tally Abecassis. If you only go see one, go see that one. Director of photography Claudine Sauvé makes this movie a delight for the eyes. Here … Read more →

Toast shows off Roger’s colours

No news is good news… The Toast team has been pretty busy lately, on chauffe Marcel, on chauffe! It had been awhile since we gave you something to chew on… Here is the poster made for Roger Pelerin’s documentary produced … Read more →