Work

Outrun: A Biotherm Homme Branded Content Series

16 May 2014, Posted by Alexandre Gravel in Branding, Content, Media, Toast, Work

Toast Studio, a branded content agency, launches “Outrun”, a series produced for Biotherm Homme (http://outrun.canoe.ca). The “Outrun” series Available in both English and French, the 20-episode series follows extreme athlete Sébastien Sasseville as he runs across Canada, from coast to coast. His itinerary will cover…

Content curation: how we choose the subject of our weekly newsletter

21 Apr 2013, Posted by Alexandre Gravel in Toast, Work

Every week, we send out our newsletter. The concept is simple: Monday, 6AM, one article to read. In short, every Monday morning, we recommend a must-read article (only one). A relevant article that can talk about branding, marketing, transmedia, management, content, etc. I’m the one…

Storytelling and radio, what a mix

23 Feb 2012, Posted by Alexandre Gravel in Life, Media Convergence, Urban, Work

I’ve been listening to Vinyl Cafe, broadcasted on CBC Radio, for a long time now. Each week, Stuart McLean illustrates the power of spoken word by telling us simply–without any fuss–a story. There’s Dave, Morley, the dog, and the kids, of course, but also the…

Simple Branding is Profitable Branding

14 Jun 2011, Posted by Alexandre Gravel in Advertising, Branding, Design, Toast, Work

At Toast, our unofficial motto is that doing business with us should be simple. We want to establish a simple, efficient and relevant relationship. In most cases, we try to infuse this simplicity in our clients’ brand. That’s even more important in multi-platform contexts, where…

Karine Charbonneau Joins Toast Studio as Digital Media Producer

11 Apr 2011, Posted by Alexandre Gravel in Work

Full content of  April 12 2011 press release. Montreal, April 12 2011 – Toast Studio, specialised in the creation, development and deployment of multiplatform context, is happy to welcome Karine Charbonneau (ex-TV5, TVA, Canoë, Astral Média) abord. She brings with her a vast knowledge of…

iPhone4 + Community of Deaf People = Excitement

07 Jun 2010, Posted by Alexandre Gravel in Life, Techno, Urban, Work

Apple announced the launch of the iPhone 4 today (July in Canada). Obviosuly, it creates great excitement in the tech community (guilty as charged, being a consummate early adopter*). I do, however, think that one community—one who overal rarely gets emotional about new techno gizmos–will…

Gratien Gélinas, 100 years and one more poster.

17 Dec 2009, Posted by Annabelle Fiset in Design, Portfolio, Toast, Work

Monday evening, December 14th, was the premiere of Gratien Gélinas un géant aux pieds d’argile, a documentary on Quebec theatre icon Gratien Gélinas,directed by the son of the French Canadian stage actor and produced by InformAction Films. The premiere took place at the TNM, a…