Magazine Tag

The 7 rules of content marketing, by Adidas

11 Aug 2014, Posted by Alexandre Gravel in Advertising, Branding, Content, Media

For the World Cup, Adidas went with a content first approach. Here’s what they learned. The World Cup is where a lot of marketing money gets spent, with the entire world watching. Of course, not all advertisers have the means and intended reach of the…

Study reveals branded content budgets at a new high

17 Feb 2014, Posted by Alexandre Gravel in Advertising, Content

Media publishers benefit the most from the rise in branded content budgets. Every year, for the past 14 years, the Custom Content Council (CCC) holds a survey that draws a fairly accurate picture of the current state of content marketing and branded content. This year,…

PROJECT Magazine on the iPad: a Mess Jammed With Potential

06 Dec 2010, Posted by Alexandre Gravel in Design, Interactive, Type, Urban

PROJECT magazine (launched by Richard Branson on November 30th) shows what the future of magazines on tablet PCs could be. They have indeed successfully created an interesting mix of video/slideshow/rich content and static text. After playing around with the application, my first thought was that…