process Tag

Best Practices: How to Build a Culture of Content

26 Jan 2015, Posted by Alexandre Gravel in Branding, Content

Having a hard time implementing a content strategy in your organization? You’re not alone. Content marketing costs 62% less than traditional marketing and, per dollar invested, generates about three times as many leads. Those are big numbers. But still, it remains hard to get the…

Content is not the only important part of content marketing

16 Jun 2014, Posted by Alexandre Gravel in Content

Content consumption is the end goal. How you get there is what’s important. We talk a lot about content. What good content is, what the problem with content is, what content scored good results, etc. We don’t talk enough about how to get there. How…

Brand storytelling and storyboarding: From Disney to Pixar

26 May 2014, Posted by Alexandre Gravel in Content, Design

The art of finding your story, using Disney and Pixar’s methods Storytelling is on everyone’s mind. Brands talk about it, many of them do it, consumers and viewers want it. But for a brand, how do you find your story? How do you transpose a…

Implications and Benefits of Co-Design

23 Jan 2011, Posted by Alexandre Gravel in Branding, Design, Innovation, Toast

Co-design is a philosophy which states that if every individual has different ideals and perspectives, then any design process must acknowledge this. But how does that fit in our approach, here at Toast? One point that matters far more than any other is the client’s…