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Study reveals branded content budgets at a new high

17 Feb 2014, Posted by Alexandre Gravel in Advertising, Contenu

Media publishers benefit the most from the rise in branded content budgets. Every year, for the past 14 years, the Custom Content Council (CCC) holds a survey that draws a fairly accurate picture of the current state of content marketing and branded content. This year,…

7 questions to ask when producing branded video

10 Feb 2014, Posted by Alexandre Gravel in Contenu

Just shooting video is not enough, no matter the budget. We are at a point in time where the public expects to have access to video content for pretty much anything they might be looking for. This means that brands and IP owners are recognizing…