Showrooming is not the only way shoppers have changed. Visitors and customers want to connect with your brand and want to make sure they can trust what you are offering.
How well is your retail brand positioning itself in this new online-offline ecosystem?
Your brand must adjust to today’s consumers reality. Being on social, having a newsletter and producing the most engaging video is key to creating that strong relationship your brand needs, but you can do so much more.
How well does your team execute on relationship-building content initiatives?
Brands must connect with consumers on a deeper level. In the past, consumers voted with their wallets. Today, they vote with their time.
Is your brand providing enough value to consumers so that they are willing to actually spend time with you online and offline? How strong is your relationship with them?
It is essential you build a strong relationship with your product’s buyers, throughout the buying cycle. You need to have content tailored to every persona in their buying group.
Is your sales team well equipped to be able to bring value to leads, customers throughout their lifecycle with your brand?
The way audiences watch and listen to content has changed so much over the past decade. New production realities have emerged and new intellectual properties were born off this new environment.
Discover how Toast can work with you and produce television properties and branded entertainment that are tied to the needs and expectations of your audiences.
Think like a brand, act like a broadcaster
We are audience builders. In branded content and television. We develop and execute content strategies adapted to your brand.
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Every Monday we send, to over 4,000 key industry players, one article to read on branded content and television. Only one. That’s a promise.