Way too many articles about what we learned over the past 12 months.
As this year comes to an end, it is time to look back (just for a couple minutes, one should always keep looking forward) at what we learned and how the content and television landscape changed in the past 365 days.
I decided to build a list of what I believe were key articles we recommended over the past 51 Monday mornings (today is the 52nd of the year if my calculations are right).
I promise, next week we go back to our regular programming and will focus on a single article, every Monday morning.
I wish you all a very happy New Year and hope to be sitting at a table to discuss some of the subjects linked below with as many of you as possible in the next 12 months.
So here we go, 21 articles still worth reading. To ease on readability, I split them into themes.
- A study on how people tweet about TV
- How TV networks evaluate pitches
- Television 2.0 according to Netflix
- YouTube videos have value: Dreamworks gives us proof
- Brands becoming broadcasters, cracks in the television industry
- Branded content gains traction [infographic]
- Oreo and its Super Bowl tweet: how it happened
- Did you hear the one about native advertising?
- The case for content marketing over traditional advertising
- The future of product placement
- Tips for effective video in branded content
- Good branded content: 3 factors, 1 goal
- 5 TED presentations that any storyteller should watch
- Creative Approaches to Video Storytelling for Brands
- Storytelling in a corporate context: Siemens’ case
- Television & video: If an image is worth 1,000 words, a video is worth… [infographic]
- 6 lessons on how to produce a transmedia series
- The death of transmedia
- 3 rules to better transmedia storytelling: discussion with Jeff Gomez
- Transmedia storytelling explained [infographic]
THE MEDIA INDUSTRY