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B2B brands use content marketing throughout the buying process

Successful B2B marketers use content marketing to create brand awareness, educate audiences, build credibility/trust and generate leads.

How well does your brand leverage its content initiatives?

Contact an expert, today

Running a successful content strategy has its challenges.

Are you part of the 26% of B2B marketers who rate their organization's content marketing as being very successful?

These marketers have become champions at producing social media content, blog posts and articles, email newsletters, videos, case studies, webinars, white papers, etc.

Although they are successful, these same B2B marketers still have challenges for 2020:

Improve the quality and the conversion rate of your audiences.
Manage your content distribution and promotion initiatives.
Leverage the inbound methodology to generate demand.
Focus on the quality and the quantity of the content that can be produced and published.
Gain better visibility on the performance and measurement of content initiatives.
"Today, buyers can study industry-specific best practices, identify recommended approaches to problem solving, and begin evaluating possible solutions months before sitting down with a salesperson."

…and this is where content becomes so important for B2B brands.

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Almost half of B2B marketers expect to increase their content marketing budgets in the coming year.

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Almost 2 out of 3 B2B marketers can demonstrate the ROI of their content marketing initiatives.

How can you make sure your team and your strategy are properly aligned to achieve your goals?

Successful content marketing marketing departments have:

  • A documented content marketing strategy
  • Metrics to measure content performance and initiatives
  • A methodology to measure content marketing ROI

They use content marketing to:

  • Build loyalty with customers
  • Nurture subscribers, audiences and leads
  • Generate sales and revenue
  • Build a subscribed audience
  • Empower their sales teams

This allows them to prioritize their audiences’ informational needs over the organization’s sales and promotional message, this creating a relationship based on the delivery of value with content based on the specific stages of the customer journey.

How does your brand compare? We can help.

Contact an expert, today

We know small internal teams are the norm, and this is why we act as an extension of your capabilities and category expertise.

At Toast, we help brands build content strategies that generate brand lift, create engagement, improve lead generation and commercial results while also increasing advocacy and word-of-mouth.

Our team of 25 content experts gives you access to best practices, high-performing content distribution initiatives and the production of the most engaging content.

Content Strategy
A well thought-out, planned and prepared content strategy is at the core of a successful content marketing program.
Content Production
A well-executed content strategy, through high-impact content production, brings results and engagement with your audience.
Content Distribution and Performance
Just producing content is not enough, you need to make sure it is deployed to your sales team, but also on the right platforms and amplified where needed with the right tactics.

Toast is the fastest-growing content organization in Canada! Read all the details

Some of our B2B clients

Bring your marketing team and your content initiatives to the next level with the help of our team.

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Numbers and statistics on this page are from the 2020 B2B Content Marketing Benchmarks, Budgets and Trends – North America research report.