As Twitch evolves from a pure-play gaming-streaming-platform to a wider-ranging streaming platform, brands are getting on-board and starting their own Twitch channel.

Twitch is a platform that aims to be THE destination for gamers that want to live-stream, or watch live streams.

With close to 100,000 channels live at any time during the day, Twitch has carved itself a nice niche to attract gamers from all over the world. And more recently in the past few years, brands have started noticing and some have explored creating a channel and building a community around their streams and their content (close to home here in Quebec, Loto-Québec has been running their channel for a few years now, with great success).

Recently, BMO (the Bank of Montreal) launched a new program called BMO NXT LVL that aims to build awareness of the BMO with a younger audience of gamers.

David Brown at The Message covered the launch and published a great recap of what BMO NXT LVL is all about. In short:

“BMO NXT LVL,” a Twitch channel where BMO will broadcast streaming content hosted by its newly appointed “Gaming Relations Specialist” (or GRS). FCB is calling this a “long-term strategy,” with content “intersecting gaming culture and personal finances.”

If this is something that your brand is curious about, I strongly invite you to read David’s article, you can also watch the launch video that BMO posted, below, to introduce their Gaming Relations Specialist.

Want to get your content team up to speed on this? Organize a team workshop or one-on-one coaching with an expert of our team. You can also book Alexandre to come and speak at your event!

 

https://www.youtube.com/watch?v=sgKBj_VfTfk&feature=emb_title