Content Amplification and Performance
Just producing content is not enough, you need to make sure it is deployed on the right platforms and amplified where needed with the right tactics.
Recent articles on content amplification and performance
Your content, in front of the right audience, at the right time, in the right context
Content performance measurement (KPIs, analytics)
Having goals is good. Measuring your results in order to achieve them is even better. Your content strategy must include the right KPI measurement tools and processes for communicating results to all stakeholders. Results that are not communicated cannot be used to benefit the overall content strategy and its initiatives.
Social media management
The team of content creators and copywriters take the time analyse the brand’s objective and tone and manner to ensure that each piece of content (words, micro-content, graphics, GIFs,etc.) is curated with the right brand voice and message. A well crafted editorial calendar will make sure the message you want to share is one that engages, while taking into account the subtleties of each social platform.
Beyond providing engaging text, image and video content for social media accounts, community management is responding to comments and followers’ queries in a timely manner. This step helps with engagement on your page and with customer service.
Native advertising – Social media marketing (SMM) – Search engine marketing (SEM)
Following today’s algorithms can be tricky that’s why the growth potential of a properly developed and managed social media account has a lot to do with social media marketing.
The coordination, creation and optimization of paid digital advertising on all social platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube and Google), including native advertising, SEM and SMM. Reaching your set KPIs combining your brand’s unique ad content with the social networks’ laser-focussed ad targeting.
Developing and managing short and long-term affiliate programs between brands and influencers. Our approach is to co-create relevant content that will seamlessly work into the content calendar.
Improve your knowledge on content deployment, one week at a time
Every Monday morning, we send a single article to read to over 3,000 key industry players. We talk about content marketing, branded content and television production. You will receive one single article per week from us. Just one. That’s a promise.