Creating better content, 10x better than the rest

A quick recipe for producing better content.

There is a lot of content out there. And you need to stand out. Your videos need to be found, chosen by your audience and watched.

How can you create a process that does all it can to create unique and memorable content?

Rand Fishkin over at Moz has an idea about that. He calls it “10X content”. Content that is ten times better than the rest.

In a 8-minute video, he explains what his criteria are for content that stands out (they are also listed in the accompanying article), along with a quick process to get there:

Gain deep insight
We have to get unique
Uncover powerful methods to provide an answer
Find a unique, powerful, exceptional way to present this content
Expect you will have to do this 5 to 10 times before you have one hit

There are so many processes like this one, recipes that show you how you can produce better content, get views/clicks and so on. This one is not necessarily better than the others (and I’ve shared some others with you in the past), but sometimes it helps us getting thinking about how we can do our job better, how we can better serve our clients, what we can tweak in our approach producing great video content.

Sharing this, I hope, can also make you think about what type of content to produce for your product or brand, maybe get you to veer off a bit from the cruise control situation you might be in, get better at what you do.