Dads: a branded documentary by Dove

Brand films that tackle the true values of a brand can make a real impact.

We’ve talked about it here in the past, brand documentaries can be a really interesting and valuable investment for a brand.

More often than not, a documentary project can be leveraged over a very long period of time and if properly produced and planned, can be almost evergreen.

At the 2019 edition of the Toronto Film Festival, Dove premiered “Dads”, a documentary that focuses on what fatherhood means to dads across the globe, including celebrity fathers like Will Smith and Conan O’Brien.

This initiative is part of Dove Men+Care’s campaign advocating for paternity leave.

In an article published by Strategy, Leslie Golts, senior global marketing manager for Dove Men+Care, mentions that for almost 10 years the brand has been reaching out to men to define how care is an important aspect of “being a man”.

Bryce Dallas Howard directed the film, daughter of Ron Howard, who co-produced the film along with Dove.

 

Would you like to discuss your potential brand documentary? Let us know and schedule a consultation with our experts at Toast today.

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