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Gauging Transmedia Potential, Juiceboxes, and Google Street on Rails (#3Links)

A very simply string, #3Links offers a selection of interesting articles chosen among our reading lists of the last few days.

Platform Potency: Maximizing Transmedia Impact

Not all stories have the potential to become a transmedia success. In that sense, capacity does not equate to result. If you decide to develop a transmedia project, you must make sure that your stories can support a multiplatform structure.

Juice Box Mixology

Office drama. Surly client. Traffic jam. Is there a better time to pick up the kids at the daycare center? And where is that drink you’ve been dreaming about? Here’s a short article offering recipes even a great bartender would be proud of, with juiceboxes as chasers. Drink up!

Know the Google Street View car? Say hello to the Street View TRAIN [Video]

If Google Street View started out as a purely functional tool, it’s fast becoming an leisure instrument. First came the car in the streets, than bikes on bike paths and national parks, and now: train in the Alps! That’s right, discover the most breathtaking and awe-inspiring train rides from the comfort of your own office space. It’s not yet on line, but it’s nearing the station.

And you, what reads caught your attention this week? Share them in the Comments section below.
Juice Box Camera (photo via Boxy Brown’s Bling)