More and more organizations are using content hubs to create a single destination for their audiences and bring actual value to them.
What is a content hub?
A content hub is an online repository of a brand’s content that anyone can access, search and browse. It is often called a “blog” or “resources” section on the brand’s website. It contains a classified and indexed by written, video and audio content that a brand will use in their content strategy.
Why should a brand have a content hub?
A content hub is a great way to allow your audiences, visitors, clients and potential customers to discover what your brand has to offer. As content exists to inform, educate or entertain, a content hub is a great way to allow visitors to your website to easily find information, educate themselves and learn about what your brand stands for and how it can help them solve their problems or in their daily lives.
What are great examples of content hubs?
Many brands have been maintaining a content hub for many years. Coveo, a brand we work with at Toast, is a great example of a B2B technology brand that has indexed its entire offer of content, allowing visitors to browse, search and discover content that helps, but also teaches.
MarketingInsiderGroup has also collected 99 content hub examples in an article worthy of your time if you want to get inspired by the best in class.
In it, you will discover so of Toast’s favorites:
- American Express Business Trends
- Think With Google
- L’Oreal’s Makeup.com
- LVMH’s Nowness
- Red Bull’s Red Bulletin
- P&G Everyday
- AirBnB City Guides
- Marriott’s Meetings Imagined and Travel Brilliantly (but be sure to also visit their Bonvoy Traveller content hub)
We also recently wrote about Universal Parks’ new content hub Discover Universal.
Does your brand approach content hosting with an angle on content hubs? We would love to hear from you and if you need consulting with content hub experts, our team is ready to meet and discuss your specific challenges.