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Ideal length for a blog post: 2,100 words

In the daily grind as content marketers, we often ask ourselves how long should a piece of content be.

How many characters should my Facebook publication have?

What is the ideal length for a blog post or an article?

40 characters and 2,100 words respectively.

Hubspot recently updated their Character Count Guide for Blog Posts, Videos, Tweets & More so that the community can properly orient its creation process based on best practices for multiple platforms.

The data is collected from various studies and their own analysis of uses and the engagement, or even how it is displayed on screen, that results.

I won’t copy all the results and numbers here, you will find them in this Hubspot guide that offers valuable data for your blog posts, Facebook, Twitter, LinkedIn, Instagram, Snapchat and YouTube.