Masterclass on content strategy

Accomplish one month of work in one day!

Discover the 11 essential elements of a successful content strategy and…

“Stop interrupting what consumers are interested in and start becoming what they are interested in.” – Craig David, former Chief Creative Officer at J. Walter Thompson

Quebec City

Canada

November 27th, 2018

(in French)

Montreal

Canada

November 29th, 2018

(in French)

Toronto

Canada

January 2019

(in English)

The Masterclass formula is…

  • an intense one-day event
  • an opportunity to complete the equivalent of one month’s work in one day
  • an opportunity for marketers to come together to learn the why, how, and ROI of content marketing and brand storytelling
  • a maximum of 15 people per day, in order to facilitate conversation and discussion

We go way beyond your usual conference

CMOs and marketers understand that the era of interruption marketing is over, but how do you transform your marketing organization to implement a form of creativity and content marketing that wins the hearts, minds and wallets of consumers?

This is not your usual conference where you come to listen to people talk, sell their products, where you leave with little or no real value that can help you in your daily work.

Presented by

A day led by Toast Studio, a content marketing agency and leader in its field, with distinguished guests sharing their ” hands-on” experience in content. Join us in Toronto, Montreal and other North American cities, the calendar of announced dates is at the bottom of this page.

What to expect and what you will learn:

A structured and proven approach

This masterclass allows you to go through the 11 steps that form the foundation of a successful content strategy.

  • Business objectives
  • Personas
  • Customer journey
  • Tone and manner
  • Content pillars
  • Tactics and platforms
  • Editorial calendar
  • Responsibilities and organization
  • Production
  • Distribution et deployment
  • Performance

A down-to-earth approach applied to your reality

The day allows you to work directly on YOUR organization’s content strategy. You are at work and apply the learnings directly and immediately.

  • Questions and answers

Join other marketers in small groups to review the different elements of your content strategy. The objective is that you can leave with tangible learnings that you can implement and integrate into your overall marketing strategy.

  • A completed workbook

At the end of the day, your workbook will be well filled, with your own answers, your own reality. In a proven and practical formula, you accomplish the equivalent of one month’s work in one day!

You can download your workbook now. But don’t print it, a copy specific to your masterclass will be provided.

A no-worries formula:

Breaks + lunch included

Don’t worry, we’ll take short breaks to rest the mind and a catered lunch will be provided.

Content + cocktails

At the end of the day, join us and the other participants for a “content and cocktails” package to have a drink together, network and discuss the day’s learnings.

The agenda for the day:

8h30-9h00 Welcome

  • Juice, coffee and pastries

9h00-12h00 Morning conferences

  • “The state of content in 2018”
  • “The first 4 steps of your content strategy”
  • “The migration of a major Canadian media: the LaPresse+ case study” with Benoit Giguère

12h00-13h30 Lunch

  • Lunch on site, provided.

13h30-16h30 Case studies and afternoon workshops

  • “The last 7 steps of your content strategy”

16h30-18h00 Post-masterclass debriefing

  • If you wish, stay with us for a drink and continue the discussion.

Upcoming dates:

Quebec City

Canada

November 27th, 2018

(in French)

Montreal

Canada

November 29th, 2018

(in French)

Toronto

Canada

January 2019

(in English)