We are looking for experienced leaders who will be featured in one of the 13 episodes of this new series.

A unique opportunity for your brand to be integrated into the content of the Decisive Moment (“Moment Décisif“) series, which will air this fall.

In Decisive Moment (Moment Décisif“), established business people will launch RFPs and, for each of them, three candidates likely to meet their needs will be selected. These candidates will then have 90 seconds – the time of an elevator ride – to convince the decision maker(s) in front of them that they have the profile to satisfy them.

A complete episode about your company

Throughout the season, 13 local companies will be featured as customers looking for a new supplier. If you are looking for an exceptional supplier in Quebec, this is your chance! Subject to production approval, you could be an integral part of a complete Decisive Moment (“Moment Décisif“) episode; a golden opportunity for your business!

An omnichannel strategy


Broadcast on V Télé, Wednesdays at 7:30 p.m. starting September 19, 2018, for 13 weeks


  • Facebook and Twitter accounts dedicated to the show
  • Sharing photos or video content
  • Link to Noovo
  • Serge Beauchemin as ambassador. E.g. “Facebook live” and LinkedIn posts


  • Live broadcast on digital and availability of episodes as catch-up
  • Photo assets to generate content (e.g.: animators, clients, candidates)
  • Candidates and clients bios to generate content


Moment Décisif will be available on Illico-Vidéotron, Bell, Cogeco and Telus on-demand. Ad inventory also available.

How to apply for Decisive Moment (“Moment Décisif“)

A media investment with a 3:1 valuation

We have set the cost of the partnership per episode so that your investment has triple the media value through the visibility that will be obtained for your brand.

To learn more about costs, details and to express your interest, contact us today.

The calendar:

  • Pre-interviews and selection of brands and business people will take place in May and June 2018.
  • The RFPs will be published in June 2018.
  • Filming will take place in late-July 2018.
  • Broadcast begins mid-September 2018.

Alexandre Gravel
[email protected]
514-844-2647 x.401