Of tone and emojis

From the 🙂 of the 90s to the pile of poo of today. There’s a whole story here!

It is rare that in a language, we are lucky enough to have a new batch of letters at our disposal. Could emojis really be considered as new characters?

We will let the linguists debate it.

However, for us, from the point of view of content creators, the advent of emojis has definitely allowed us to easily bring certain nuances to texts that could have been misinterpreted and opened the door to all kinds of uses for these cute yellow (and other colours) faces.

You can’t miss their use on social networks, but they now also appear in press releases and corporate emails.

Does your brand use emojis?

Arielle Pardes of Wired has published a very good article on the history of emojis and their meaning in today’s communications. I invite you to read the article to learn more about the beginnings of these small images that now fill our daily life in 2018.


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