Leveraging existing content in a new format: the New Yorker is doing just that for Amazon Prime.
I often mention how important it is to evaluate how you can repurpose existing content. After all, you paid for it, you published it, why not leverage it again if it is still relevant?
Now imagine if you could do that with archives dating back 91 years.
That is what the New Yorker is doing. They are turning a bunch of their articles into films. Some are documentaries, others are short stories, some fiction, even poetry and yes, some are about those famous New Yorker cartoons.
The first season consists of 10 episodes of about 30 minutes each. In all, about 50 New Yorker stories were recreated as films, executive produced by Oscar and Emmy-winning filmmaker Alex Gibney.
This is all part of Conde Nast’s venture into digital video, extending the New Yorker brand, doing something new with something old.
If you are an Amazon Prime member, go ahead and watch it today, episodes are already available. And if you’re not, there’s a 30-day free trial.