Toast is a team of close to 30 people, supported by more than 300 regular collaborators that work with us every year, coming from all horizons of creativity, strategy and production. In addition, we can deploy content production teams around the world (192 countries!) through a network of nearly 20,000 journalists and video producers.

It is thanks to the dedicated team below, driven by the projects that make up our daily lives, that we are able to offer a wide range of services in content marketing strategy, production and performance as well as television production.

Contact an expert, today



Alexandre Gravel

Co-president, strategy

Ian Quenneville

Co-president, production

Serge Beauchemin


Executive committee


Julie Dalbec

Executive Producer

Raphaël Martin

Development Producer

Sandy Suissa

Director, Strategy and Performance

Martine Brunelle


Simon Cliche

Technical Director

Xavier Dufour-Larouche

Director of Operations

Luce Roy


Advising Committee


Richard Giguère

Ody Giroux_1128_WEB_THUMB

Ody Giroux

Sylvain Lafrance

Sylvain Lafrance


Brigadier-General (Ret’d) Richard Giguère joined the Canadian Forces in 1979. Between 1980 and 1991, he served with the three battalions of the Royal 22e RĂ©giment (R22eR) in various command and staff positions from Lahr, Germany to the Oka crisis in 1990. He was transferred to the Royal Military College (RMC) in Saint-Jean in 1991 and to Paris in 1993. After graduating from the École de Guerre, he left France in 1995 to join the 1st Battalion R22eR as Deputy Commander of the unit. With this unit, he went to Haiti from March to October 1996 as a Blue Helmet on a United Nations mission. Promoted to Lieutenant-Colonel in 1997, he was posted to Kingston, Ontario to the Directorate of Land Force Strategic Concepts where he worked on the development of the Army of the Future. He returned to Quebec City in July 1998 and took command of the 2nd Battalion R22eR and the Citadel in Quebec City.

At the end of his command, he was sent to Université Laval to pursue doctoral studies in political science while holding a research position at the Institut québécois des hautes études internationales. He was transferred to the Royal Military College in Kingston in the summer of 2001 as a professor in the Department of Political Science and Economics. Transferred to Montreal in July 2002, he became Chief of Operations for the Secteur du Québec de la Force Terrestre. From January to July 2004, he deployed to Kabul as Chief of Staff of the Multinational Brigade. At the end of this mission, he was assigned to the Canadian Embassy in Washington, D.C., as the Canadian Forces Military Attaché. Assigned to National Defence Headquarters in Ottawa in 2008, he served as Director of Current Operations within the Strategic Joint Staff. In September 2010, he deployed to Kandahar as Deputy Commander of the Joint Task Force in Afghanistan. Upon his return to Canada in August 2011, he assumed command of the Secteur du Québec de la Force terrestre et de la Force opérationnelle interarmées (Est), a military formation now known as 2nd Canadian Division. He was subsequently appointed Commandant of the Canadian Forces College in Toronto in July 2013. He retired from the Armed Forces in July 2015 after more than thirty-five years of service.

He immediately reoriented himself in the world of university education. An associate professor at the École nationale d’administration publique, a guest professor at UniversitĂ© Laval and a lecturer at the UniversitĂ© du QuĂ©bec Ă  Chicoutimi, he teaches the broadening of the concept of security, the foundations and mutations of war, the strategy of organizations, the principles and issues of public administration and results-based management.

He is the President of the Institut militaire de Québec, the Deputy Director of the Centre on International Security (CSI) and an associate member of the Hautes études internationales (HEI) at Université Laval. He is President of the General Vanier Foundation, executive at Développement international Desjardins (DID) and a member of the Strategic Advisory Board of ADGA Consultants Group.

He holds an Honours Bachelor’s degree in Military and Strategic Studies from RMC Saint-Jean and a DiplĂ´me d’Ă©tudes supĂ©rieures spĂ©cialisĂ©es in strategic studies from UniversitĂ© Paris-Nord.

With more than 30 years of experience in the communications industry, Ody Giroux was president of the Carat agency for more than 20 years. Recognized for her leadership in the media world, she also became a director of the Association des agences de publicitĂ© du QuĂ©bec (AAPQ). With this latest appointment, Carat became at the time the first media agency to sit on the AAPQ’s board of directors.

Ody Giroux is now a certified professional coach in neurolinguistic programming, an expertise she adds to her management and communications experience. A published author, Ody is also a blogger and host of several programs including Oser ĂŠtre SOI, transformer une croyance and Osez votre rĂŞve, croire en son intuition pour passer Ă  l’action. In September 2016, she co-founded the Firefly Group with Fairouz Saouli-Thielen in order to accompany women in their personal and professional growth.

A graduate of HEC and the Universities of Montreal and Rimouski in Marketing, Business Administration and Film and Television Production Management, she has held management mandates including the presidency of the Carat communications agency for over 20 years.

Ody is particularly committed to the cause of women and is currently President of La Fondation Le Chaînon and chairs the Board of Directors. Her energy, her ability to activate projects and ideas, her ability to listen and her strategic vision characterize her.

In 2014, Ody was awarded the Prix de Femme Incontourable en marketing by Premières en Affaires as well as the Prix Personnalité Marketing Infopresse.

He joined Radio-Canada as a journalist in 1978 and in 2005 became Executive Vice-President of the Corporation’s French Services. He leaves this position, after 33 years with the Corporation, in October 2011 to take up a position as associate professor at HEC MontrĂ©al. He is also editor of the magazine “Gestion”.

He also chairs the boards of directors of the Conseil des arts et des lettres du Québec and the Bureau du cinéma et de la télévision du Québec. He is also a member of the boards of directors of the Attraction Media Group and D-BOX Technologies.

He was President of the Communauté des radios francophones publiques (RFP), an organization that brings together, with Radio-Canada, public radio stations in France, Belgium and Switzerland. He also represented Canada on the Board of Directors of TV5Monde.