Pinterest is still very relevant when it comes to publishing visual content, evergreen content that your audience might use in an educational or inspirational way.
We bought a house earlier this year, and Pinterest was at the heart of our interior design and decor process. The algorithm had this way of pushing pins to us that really did fit the boards we were making for our future home.
The platform might sometimes be seen as something that was hot in 2016, but it still very, very much is.
It is an extremely large repository of evergreen visual content, an opportunity for driving traffic to your properties and a way to engage with your audience.
In our content strategy certification, Dan Posalski was recently outlining 5 trends in amplification and distribution of content and Pinterest was in that Top5, near the top, as a potent platform for bringing your content to your audiences.
L’Oreal is also going the Pinterest route, with a new content campaign that focuses on 7 of its brands, connecting them with 20 Pinterest creators. David Cohen of AdWeek covered the campaign, explaining how Pinterest and the global brand are leveraging record highs in searches for soft makeup and white eyeliner, for example.
Could your brand be on Pinterest? Is there evergreen visual content that could be a great fit for the platform? Would love to hear from you about this, don’t hesitate to contact us today to discuss your Pinterest strategy!