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Boiron

The business challenge

Build awareness of Boiron’s homeopathic brands and values through the production of educational, engaging editorial Blog content in English and French.

Produce high volume bilingual blog content for health sector.

Toast was contracted to produce a high volume of editorial content in English and French (close to 100 articles in total) to populate Boiron’s Healthy Together blog.

The purpose of the content was to educate their target audience on the benefits of their product line through health tips, advice and news.

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Services

  • Concept development

  • Research

  • Copywriting

  • Content adaptation in 2 languages