Bonduelle Légumineuses
The business challenge
Launch the new Légumineuses brand in Quebec.
5 platforms. 12 formats. One message.
Bonduelle launched a new range of canned vegetables, called Légumineuses. The campaign had two objectives: to introduce Quebecers to the 4 newly proposed varieties of vegetables and to offer them recipe ideas.
Toast Studio has produced several recipe videos with Bonduelle that feature a dynamic and colourful look. These videos were also adapted in 30-second and 15-second ads.
Services
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Concept
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Screenwriting
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Video production
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Post-production
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Deployment support