The business challenge
Launch the new Légumineuses brand in Quebec.
5 platforms. 12 formats. One message.
Bonduelle launched a new range of canned vegetables, called Légumineuses. The campaign had two objectives: to introduce Quebecers to the 4 newly proposed varieties of vegetables and to offer them recipe ideas.
Toast Studio has produced several recipe videos with Bonduelle that feature a dynamic and colourful look. These videos were also adapted in 30-second and 15-second ads.