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Bonduelle Légumineuses

The business challenge

Launch the new Légumineuses brand in Quebec.

5 platforms. 12 formats. One message.

Bonduelle launched a new range of canned vegetables, called Légumineuses. The campaign had two objectives: to introduce Quebecers to the 4 newly proposed varieties of vegetables and to offer them recipe ideas.

Toast Studio has produced several recipe videos with Bonduelle that feature a dynamic and colourful look. These videos were also adapted in 30-second and 15-second ads.


  • Concept

  • Screenwriting

  • Video production

  • Post-production

  • Deployment support