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Master Group

The business challenge

Promote the Groupe Master brand and its services to a new market.

Taking over a new market.

With rapid growth in Western Canada, The Master Group had a growing need to make itself better known to customers, suppliers, manufacturers and buyers in these Canadian provinces.

It is in this context that Toast Studio was given the mandate to produce these videos, which served as tools for recruiting and developing The Master Group’s reputation.


  • Concept

  • Screenwriting

  • Video production

  • Post-production