Lemon Hart – Blackpool Rum
The business challenge
Increase brand awareness among rum fans, especially in Quebec.
One day of production. Over fifteen content assets.
Lemon Hart approached Toast Studio to create a social campaign to promote their Blackpool spicy rum.
The plan was to maximize a single day of production, where in an urban Tiki atmosphere, various cocktails featuring Blackpool spicy rum were filmed and photographed.
Several original recipes were been created, as well as well over a dozen micro contents such as surveys, recipe ideas and a contest.
These contents were all deployed on the various social platforms of Lemon Hart.