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L’Oréal Paris Revitalift

The business challenge

Highlight the attributes of the L’Oréal Revitalift Cicacream to a new target audience.

Three Canadian influencers. One new product.

L’Oréal launched Revitalift Cicacream, the first anti-ageing cream enriched with the legendary Centella Asiatica to moisturize and resist the signs of aging. Three Canadian influencers were approached to test it and give their opinion on the product. The videos produced aimed to target a younger and more socially active population as well as to democratize the product and brand image.


  • Concept

  • Screenwriting

  • Video production in 3 Canadian cities

  • Post-production

  • Deployment support