The business challenge
Build awareness of the brand and new fall collection to support new e-commerce site launch and drive interest and new sales.
Building quiet confidence for this Men’s Fashion Brand.
Our mandate was centered around building a content strategy to position the brand as experts in the smart-casual segment through production of a series of seasonal articles and in-post videos featuring casual chic trends, tips and advice for men 25–55 in targeted regions of the US.
We complemented this with the amplification of content on social media properties to support the launch of its new e-commerce site.
Research and writing