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The business challenge

To create a new custom blog featuring editorial and video content to build awareness of the latest trends, tips and news on the high end engineered wood panel industry.

Redefining Wood for Design and building industry.

Our mandate was centered around the development of a new content hub (e-magazine/blog) with editorial and in-post video content on the high end residential and commercial decorative engineered wood panel industry to highlight the brand’s product lines.

We supported this initiative with a content and deployment strategy that had the objective of building awareness of the brand’s expertise and values amongst homeowners, builders, architects and designers online and on social media.



  • Community management

  • Production and adaptation of editorial content

  • Concept development

  • Content adaptation in 2 languages

  • Content strategy

  • Creative

  • Video production and editing

  • Post-production