Bonduelle Arctic Garden
The Business Challenge
Demonstrate the importance of fieldmans and the employer brand in the production of Arctic Gardens vegetables.
The human factor according to Arctic Garden
Bonduelle’s objective was to promote the work of the people in the field, the fieldmans, and to demonstrate the important role that humans play in the production of their vegetables.
With this objective in mind, Toast Studio went into the fields to meet Christian, Marie-Lou, Valérie and Robert. From these meetings was born a series of capsules for social networks, where these employees speak with pride of their profession and demonstrate to us the importance of human values in the production of Arctic Gardens vegetables.