Cabot Trail is an authentic cream beverage that marries the richness of pure Canadian maple syrup with fresh cream. Cocoa, cinnamon and amaretto merge with the maple, creating a powerful synergy of flavours, resulting in an intensely chocolatey finish and a fine, gossamer-like texture.
Our Holiday social content campaign included:
- over 50 social posts (including videos and photos)
- 19 original recipes
- 2 contests
The brand sold out in all SAQ retail locations during the campaign (which was the only customer-facing initiative at the time).